Logo Refinement for Proseward App

We are seeking a skilled designer to refine the logo for our new app, Proseward. The current logo does represent the app but it lacks polish. Designers should not be constrained by the current logo - new ideas are encouraged that might better represent the app and its key benefits. Designers can either quote on refinement of the existing logo or a new concept (understanding that a new logo design will be a longer job). Deliverables: - App icon (Mac and Windows) - Full logo for website and literature # Proseward — Creative Marketing Brief **See the whole story. Strengthen every chapter. Keep your voice.** Proseward is a fiction-first writing and editorial workspace for novelists. It brings the manuscript, Story Bible, timeline, chapter planning, revision tools, and AI-assisted review into one connected environment. Unlike generic writing assistants that see only the text in front of them, Proseward understands the wider story. It connects chapters with characters, locations, organisations, events, world rules, and subplots, helping authors find continuity problems and strengthen their work without losing sight of the whole book. Its editorial review is specific and accountable. Findings point to the exact passage concerned, explain the issue, and offer a clear next step. Suggested rewrites appear as tracked changes that the author can accept or reject—Proseward never silently rewrites the manuscript. Proseward also learns what belongs to each author’s style. Writers can identify advice as useful, intentional style, too minor, partly right, or a misreading. Over time, the reviewer becomes better aligned with that particular manuscript and author while keeping its learned behaviour visible, reversible, and under the writer’s control. The key differentiators are: - **Whole-manuscript intelligence:** a connected Story Bible, timeline, summaries, and manuscript structure provide meaningful context. - **Evidence-backed review:** every finding is inspectable, actionable, and tied to the prose. - **Respect for authorial voice:** feedback adapts to intentional style instead of flattening it. - **Explicit author control:** drafts, findings, and replacements require the author’s approval. - **Safety and portability:** chapter history, tracked changes, import, export, and restoration protect the work. - **Fiction-first design:** Proseward is built around the realities of novels—not generic content production. The creative direction should feel intelligent, literary, calm, and precise. Proseward is not promising to write a bestseller at the press of a button. It is offering serious authors a clearer view of their story and better tools for making it stronger. Things to avoid: - Screaming "this is an AI writing tool" - no magic wands, sparkles or similar devices - Overused devices like a quill Things to strive for: - "This is a serious writing tool" - Clean minimal design that works at all sizes - Modern colour palette, warm, friendly, no primary colours - Different to competitors (not derivative)