Logo Refresh for Yoga Studio

Design Brief — Yoga Villa Steyr Logo Refresh Background: Boutique yoga studio, current logo/identity is 8 years old (house icon, gold gradient, bold black sans-serif wordmark, tagline "smile. breathe. be well."). Loyal client base; ready for a refresh. Objective: Evolve, don't replace. Keep the house icon and brand name, but soften and modernize. Keep: House symbol as core icon; "Yogavilla Steyr" naming. Change: Rounder, more organic linework (less sharp/technical); drop gold gradient for a warmer natural palette; more elegant, less corporate typography. Constraint: House must stay clearly recognizable — no abstract/spiral dissolution, no added motifs like plants. Simple, legible, confident. More round shaped not as "sharp" as currently. Audience: Ages 30–50, mostly women, also men. Strong loyal regulars to retain, plus new clients currently going to trendy/hype Pilates studios. Tone: Boutique, warm, grounded, elegant — not clinical or corporate, but fresh enough to compete with modern studios. Mood direction: Taupe/olive/terracotta/cream palette; hand-drawn, imperfect linework; refined serif or soft sans type; natural/organic photography style; minimal icon language with generous negative space. Deliverables: Primary logo, standalone icon, wordmark lockup, color palette, type recommendation, basic usage guidelines. You can play with attached ideas and moods Old Logo as well attached Claim: You are welcome here Tag line: Rooted in practice. Flowing in life. You should change typo.