Logo Wordmark Refinement

Posted 4 weeks ago

Worldwide

Summary

KAJAE & PXL Vector Wordmark Refinement Project Overview I have finalized the overall direction for two existing wordmarks (**KAJAE** and **PXL**) and an existing icon. I am **not** looking for a redesign. The objective is to professionally reconstruct each logo as clean vector artwork while preserving the existing personality and overall appearance. The work should focus on refinement, optical balance, geometric consistency, and production-ready quality. The final artwork should feel like the same logos—just professionally engineered. --- Logo 1 — KAJAE The attached KAJAE wordmark is the primary reference. Please preserve the overall silhouette and personality. K Retain the current width and overall proportions. Do **not** make the K narrower. The only requested modification is to the diagonal arm where it connects to the left vertical stem. Instead of a point, I would like it flat like the top of the letter A. The goal is to create continuity between the K and A without changing the overall appearance of the K. A Both A's should remain exactly as they are. No redesign. No change to proportions. No change to the apex. J The J should remain the same. Please refine the geometry and curves only. Maintain the existing personality. E The E should remain based on the existing three-bar concept. I would like to explore several subtle refinements. One concept I'd like to see is: * the **top horizontal bar** having a subtle rounded upper surface inspired by the geometry of the J. * only the top bar should be explored. * do **not** add a vertical stem. * do **not** make the E resemble a normal typeface E. * do **not** create downward extensions from the bar. The goal is simply to introduce a subtle visual relationship between the J and E without changing the overall concept. Please provide **3-5 refined E variations**. Overall Refinement Please professionally refine: * stroke widths * optical balance * spacing * kerning * alignment * consistency of angles * curve radii * overall construction The spacing may be adjusted slightly if it improves the balance, but I generally like the current proportions. --- Logo 2 — PXL The PXL wordmark should also be professionally reconstructed. Again, this is not a redesign. General Maintain the existing italic angle and overall personality. The current concept is very close to final. P Preserve the current appearance. Refine only as necessary for consistency. X The X is the primary refinement area. Please ensure: * consistent stroke width * balanced geometry * symmetrical construction * no visual "ballooning" at the top or bottom unless it is intentionally helping the design If a slight taper improves the visual balance, I'm open to your recommendation. L Maintain the current appearance. Ensure the italic angle matches the P and X. Italic Consistency One important goal is ensuring every letter shares the same forward angle. Please review the entire wordmark to ensure all letters follow one consistent italic construction. Pay particular attention to how the X and L visually meet near the top. --- Existing Icon I am also providing my existing KJ icon. This does not need to be redesigned. Please professionally refine it so it shares the same production quality as the new wordmarks. --- Deliverables Please provide: * Adobe Illustrator (.AI) * SVG * EPS * Vector PDF * Transparent PNG * Black version * White version * Orange version (#F26522) --- Construction Guide Please include a basic construction sheet showing: * stroke widths * corner radii * italic angle * spacing system * clear space * minimum sizing * geometric construction where applicable --- Design Philosophy The objective is **not** to create new logos. The objective is to preserve the current concepts while elevating them to the level of professionally engineered brand assets suitable for: * building signage * apparel * embroidery * rackets * tennis bags * websites * social media * print * large-format graphics The finished logos should feel timeless, premium, athletic, and technically precise while maintaining the character of the original concepts.

  • $200.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Logo Design
Brand Identity & Guidelines
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:2 weeks ago
  • Hires:
    2
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Feb 26, 2016
  • United States
    Fountain Valley11:26 PM
  • $7.4K total spent
    15 hires, 4 active
  • 33 hours

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