Logo and brand identity

Posted 2 days ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

I’m looking for a designer to create a custom logo and full brand identity for a new mobile app focused on discovering and supporting local creators, home bakers, artists, food stands, markets, and other small local sellers. The branding should feel modern, memorable, vibrant, professional, and community focused. I do not want anything overly corporate, generic, childish, or template based. A major priority is creating an original logo concept that is distinctive enough to support a future trademark application. I understand trademark approval cannot be guaranteed, but I want the designer to avoid stock icons, commonly used logo templates, copied concepts, or overly generic marks. Scope * Primary logo * Secondary/logo variations * Standalone brand mark or icon * App icon * Color palette with HEX/RGB/CMYK values * Typography recommendations * Brand style and visual direction * Basic brand guidelines * Social media/profile icon versions * Light and dark logo variations * Final editable source files and vector files including AI, SVG, EPS, PDF and PNG * Full commercial rights and ownership of the final approved designs I would also like the branding to be flexible enough to eventually work across the app, website, social media, merchandise, signage, marketing materials, vendor events, and promotional products. Please include examples of previous logo and brand identity projects, especially work for apps, startups, consumer brands, marketplaces, local businesses, or community focused brands. I’m looking for someone who can develop an actual brand identity and original concept, not simply create a logo from an existing icon or template.

  • Not Sure
    Hourly
  • < 1 month
    Duration
  • Entry level
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Logo Design
Brand Guidelines
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:3 hours ago
  • Interviewing:
    0
  • Invites sent:
    2
  • Unanswered invites:
    2
About the client
Member since Jan 23, 2026
  • USA
    Lockport 1:52 AM
  • $3.1K total spent
    6 hires, 2 active

Explore similar jobs on Upwork

Freelance Logo Designer NeededFixed-price‐ Posted 3 weeks ago
Logo Design
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Stationery Design
Email Design
Branding Template
Brand Identity Design
Graphic Design
Branding
Brand Guidelines
Corporate Brand Identity
Brand Identity & Guidelines
Digital Marketing Materials

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo