Long-Term Social Media Manager – Global Tea Brand 🍵 – Strategy, Growth & Community Management

We are a global tea brand looking for an experienced Social Media Manager to take ownership of our social media presence, primarily Instagram, as well as Facebook, TikTok and X. LONG-TERM OPPORTUNITY: We are looking for someone to work with us on a long-term basis and become an ongoing part of our team. The role is for someone who can proactively develop and execute strategies to grow our audience, increase engagement and strengthen brand awareness. We are looking for someone who brings ideas to the table, identifies opportunities and continuously looks for ways to improve our social media performance. IMPORTANT – AVAILABILITY: Social media activity does not follow standard working hours. You must be able to briefly check our accounts several times throughout the day, including weekends, to monitor activity and respond to the community when needed. This does not require working full days or fixed hours. KEY RESPONSIBILITIES: • Developing and executing strategies to grow our social media presence, reach and engagement • Identifying new opportunities to increase brand awareness and reach new audiences • Proactively proposing and testing new growth initiatives, content ideas and strategies • Planning and executing social media campaigns, promotions and giveaways • Identifying and coordinating collaborations with relevant brands, creators and influencers • Reviewing results and continuously improving strategies based on performance • Tracking key social media KPIs and providing insights and recommendations • Coordinating with other team members to plan and execute social media initiatives • Planning and coordinating social media content with our design team • Writing, refining and scheduling social media content • Managing and monitoring our social media accounts • Responding to comments and DMs and engaging with our community WHAT WE'RE LOOKING FOR: We are looking for someone with proven hands-on experience independently managing and growing social media for a consumer brand, particularly Instagram. You should have a strong understanding of organic social media growth, excellent written English, strong organisational skills, and the ability to work independently and take ownership of results. TIME COMMITMENT: Expected to be approximately 7–10 hours per week, with flexibility up to 15 hours during busier periods. We hope to build a long-term working relationship with someone who can take ownership of this role and grow with the brand over time.