Looking for a Nonprofit SEO / GEO / AI SEO Expert to help us build this service from the ground up

Are you an SEO/GEO expert excited by the shift from classic SEO to GEO/AI SEO, and do you want to be one of the first specialists shaping how nonprofits show up in search and AI-generated answers? Do you love... 💙 Working with purpose-driven clients to help good causes get discovered, by humans and by AI? 💙 Turning a workflow into a documented, repeatable process? 💙 Being the go-to expert a growing agency leans on, rather than one of many hands on a big account list? If your answer is YES, read on. About Boostern Boostern is a purpose-driven creative digital agency, empowering nonprofits (European and International NGOs, associations and charities) in Brussels and beyond by helping them leverage the latest digital and design trends for good. What we do Branding & Graphic Design Web Design & Development Monthly Google Ad Grants, SEO & GEO Management and more... Who we help European and International nonprofits Purpose-driven comms and marketing teams needing digital & design support NGOs, Associations, soon and more What Exactly Are We Looking For We've run SEO retainers for nonprofit clients before, so this isn't a cold start. What we're looking for now is an SEO/GEO/AI SEO specialist to help us formalise, expand, and modernise that offer into a clearly defined, repeatable service, and then become our go-to delivery contractor for it. This is genuinely a combination of business development and delivery engagement: half the work is building the service (process, timeline, outcomes, collateral, processes/SOPs), and half is delivering it well once clients come on board. We're not looking for someone to just run keyword reports; we're looking for a partner who wants to help shape and then own this offer long-term. Level of Experience Needed: 🥈 Intermediate to Expert: solid hands-on SEO experience is required; GEO/AI SEO experience or strong applied curiosity in it is essential. Summary Help us define a clear SEO/GEO/AI SEO fulfilment process: core steps, timeline, and expected outcomes for clients Co-create marketing and sales collateral with us Build out our internal playbook Document processes clearly so onboarding and delivery run smoothly for every client, not just the first one Once the offer is live, deliver SEO/GEO/AI SEO work directly for nonprofit clients as our primary contractor Maintain eligibility, quality, and consistency across accounts following our internal process Attend weekly internal meetings and monthly client reporting calls Track time and progress via ClickUp with clear, structured reporting Your Role & Responsibilities ✅ Service Design: Work with the Director to define the SEO/GEO/AI SEO service from scratch: fulfilment process, timeline, milestones, and client-facing outcomes. ✅ Collateral Creation: Collaborate on building out the sales and marketing assets needed to sell the service: landing page copy/structure input, proposal template, service booklet, ClickUp list template, and pitch deck. ✅ Playbook: Build our internal playbook: a structured Standard Operating Procedure (SOP) list covering strategy, research, technical audits, content, GEO/AI optimisation, on-page SEO, linkbuilding and reporting, plus reusable templates for each step. ✅ Documentation: Document every process in Glitter AI clearly enough that onboarding and delivery stay smooth and consistent across clients, even as the client roster grows. ✅ Delivery: Once live, run SEO/GEO/AI SEO strategy and execution for nonprofit clients: technical SEO, on-page SEO, content strategy, keyword research, linkbuilding, GEO/AI search optimisation, and ongoing reporting. ✅ Collaboration: Work closely with the CEO and wider team, contributing to strategy discussions as well as hands-on delivery. ✅ Reporting: Set up clear client reporting on progress and results, and contribute to internal reporting on the health of the service line. Communication 🗣 Weekdays, Central European Time (CET) business hours by Slack, ClickUp, and/or Email 🗣 1-hour internal call every week on an agreed date & time 🗣 Client reporting calls as the service line launches and grows Your Profile 💙 Fluent in English: Native or near-native proficiency in both written and spoken English. 💙 SEO Expertise: Proven, hands-on SEO experience, ideally with nonprofit or mission-driven clients. 💙 GEO / AI SEO Savvy: Genuine understanding of how AI search and generative engines surface content, and how to optimise for them. 💙 Builder Mindset: Comfortable building a service and its supporting materials from scratch, not just executing an existing one. 💙 Process-Oriented: You document what you do as you go, and think in repeatable systems rather than one-offs. 💙 Strong Communication: Confident collaborating on strategy calls as well as writing clear client-facing material. 💙 Time Management: Able to juggle strategic build-out work and hands-on delivery in parallel as the offer matures. Tools / Technical Skills 🔧 Ahrefs / Mangools (or equivalent SEO tools e.g.: SEMRush) 🔧 Google Search Console 🔧 Google Analytics (GA4) 🔧 AI search monitoring tools (e.g Searchable, Profound, SEMRush, Ahrefs etc.) 🔧 Slack 🔧 WordPress (basic familiarity a plus) 🔧 AIOSEO/RankMath/Yoast SEO Values 💎 Excellence and Attention to Detail 💬 Responsive and Open Communication 👤 User and Client Centricity 💙 Kindness and Positivity 💡 Creativity and Innovation ⚡ Hard Work and Determination