Luxury Jewelry Brand Identity Designer — Logo, Packaging & Visual System

We're building the complete visual identity for **Legrand Jewelers**, a multi-category fine jewelry brand with an American spirit and European sensibility. The brand should feel like it has always existed — the kind of name engraved on a velvet box passed through generations — but rendered through a clean, contemporary lens. We have a clear visual direction and strong inspiration references. We need a designer who can execute at a high level, not someone to help us "figure it out." Pinterest Mood Board: https://www.pinterest.com/italia9calcio/legrand/ --- **The Look We're Building** The core tension of this brand identity is **ornate heritage frame + clean modern wordmark** — and getting that balance right is the whole job. Here's exactly what we mean: - **Logo structure:** An elaborate decorative crest or frame (think engraved, heraldic, old European) surrounds or anchors a "GL" monogram or crest mark. The wordmark "Legrand Jewelers" sits below in a refined, clean font — not decorative, not script. The ornate and the modern exist together in deliberate contrast. - **Key reference for the logo:** *Influence Haus* — dark green background, intricate ornate crest/monogram mark, clean sans-serif wordmark beneath. That relationship between mark and type is exactly right. - **Key reference for the frame style:** *Velatura* — rectangular, highly detailed engraving-style border with a simple wordmark centered inside. This treatment could work as our secondary logo or packaging stamp. - **Key reference for the embossed mark:** *Topaz and Pearl* — oval embossed seal with botanical/floral element inside and circular type. This is the aesthetic for foil-stamp and deboss applications. **Palette** - **Primary:** Deep forest/hunter green — not olive, not sage, not teal. Think Setinya jewelry boxes. - **Secondary:** Warm burgundy/wine — used as an accent, not a co-equal. References: Bilou, Noir Eclipse palette. - **Metallic:** Warm gold for foil, metallic ink, hardware - **Neutral:** Cream or warm off-white for backgrounds and tissue **Packaging Reference:** *Setinya* — deep green velvet jewelry boxes with gold hardware. That's the material world this brand lives in. **Typography feel:** Granada Typeface (from the board) captures the display serif energy we like. The wordmark itself should be cleaner — something like a high-end geometric or humanist sans, or a very refined modern serif with good negative space. --- **Deliverables** **1. Primary Logo System** - Full primary logo (ornate crest/frame mark + "Legrand Jewelers" wordmark) - Secondary logo (horizontal lockup or alternate composition) - Icon/mark only — the crest or "GL" monogram alone, for use on jewelry tags, box embossing, ribbon stamps, wax seals - All versions in: full color, reversed (white/gold on dark green), and single-color (black, gold) - File formats: AI, EPS, SVG, PNG (transparent), PDF **2. Color Palette & Typography System** - Primary, secondary, and accent brand colors with all color codes: HEX, RGB, CMYK, and Pantone equivalent - Primary and secondary typeface selections with licensing info (or free/commercial alternatives) - Simple type usage guide: headings, subheadings, body, callouts **3. Packaging Design** - Jewelry box lid design (designed for foil stamp or deboss production) - Shopping bag design - Tissue paper / interior liner — likely a tonal repeat pattern using the crest mark or a monogram tile (reference: Bilou repeat pattern) - Files delivered as production-ready AI or PSD with bleed and crop marks --- **Who We're Looking For** You must have: - A portfolio demonstrating **luxury brand identity work** — jewelry, fashion, fragrance, hospitality, or similar categories - Proven ability to design **heraldic, crest, or ornate frame logos** that look genuinely sophisticated (not clip-art or Canva-style) - Experience designing for **foil stamp, deboss, and emboss** production — you understand how marks need to be simplified for these processes - Clean, organized, well-labeled file delivery Ideal candidates will show work that resembles any of these (portfolio examples, not copying): Influence Haus, Velatura, Escéli, Gardenia Lane, or similar luxury brand identities. --- **Project Details** - **Budget:** Fixed price — please submit a flat-rate quote for the full scope - **Timeline:** 4–6 weeks from project kickoff - **Process:** We expect 2–3 initial concept directions before refinement, followed by structured revision rounds - **Revisions:** Please specify how many rounds are included in your quote --- **To Apply — Please Include:** 1. **2–3 portfolio links** most relevant to this project: luxury brand identity, crest/ornate logos, jewelry or fashion packaging. No links = no consideration. 2. **A brief process note:** How many initial concepts? How many revision rounds? What do you need from us to get started? 3. **Your flat-fee quote** for the full scope above 4. **Your estimated timeline** We read every proposal. Generic pitches without portfolio links will not receive a reply. We want a designer who looks at this brief and immediately sees exactly what we're describing.