Luxury Travel Content, SEO & Conversion Strategist

We are a boutique luxury travel brand creating tailor-made journeys for couples and families. We are looking for a strategic freelancer to help us strengthen our website, refine our content, and turn our digital presence into a stronger source of qualified client inquiries. Our website is still underdeveloped, so this role is about building the right content foundation and improving conversion over time. We need someone who can: - audit the website and identify gaps, - improve site structure and messaging, - write or refine website copy and blog content in American English, - optimize for SEO and user intent, - improve lead paths and calls to action, - and support a stronger client acquisition system across the website, blog, Substack, and Fora. What we’re looking for - Experience in website content strategy, SEO, and conversion thinking. - Strong American English writing skills. - Experience with luxury, hospitality, travel, or premium service brands. - Strategic thinking, not just execution. - Familiarity with Wix or a similar platform is a plus. Nice to have - Experience with affiliate travel monetization tools such as Stay22 or Travelpayouts. - Experience with travel advisors or boutique luxury travel brands. - Comfort with landing pages, funnels, and content performance. Working style We’d like to begin with a paid trial of 5–10 hours focused on: - website audit, - strategic recommendations, - and initial priorities for content and conversion improvement. If the fit is strong, we’ll continue with ongoing hourly work. Please include in your proposal - A few examples of similar work. - A short explanation of how you would approach the first 5–10 hours. - Your hourly rate. Please include the word “perspective” in your first line so we know you’ve read the brief carefully. Thanks