🎯 MEDIA BUYER — B2C Facebook Ads Specialist (Home Theater & Smart Home Niche)

⚠️ READ THIS ENTIRE POST BEFORE APPLYING. IF YOU DON'T FOLLOW THE APPLICATION INSTRUCTIONS AT THE BOTTOM, YOU WILL BE IMMEDIATELY DISQUALIFIED. ⚠️ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ We're a growing agency that runs paid advertising for premium residential AV and smart home companies across the US. We help our clients generate an additional $60K–$100K/month by running Meta ad systems that target affluent homeowners, book consultations through AI, and fill their calendars with high-ticket projects. We don't need someone who just "boosts posts." We need a media buyer who can THINK. Someone who looks at data, understands audience psychology, knows how to speak to affluent homeowners and custom builders, and can independently make strategic decisions that move the needle for our clients. This is not a "set it and forget it" role. This is a hands-on, performance-driven position where your decisions directly impact real businesses. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT YOU'LL BE DOING → Launching new client campaigns from SOPs we provide (campaign structure, naming conventions, initial setup) → Managing and optimizing active Meta ad accounts across multiple clients → Monitoring cost per lead, cost per booked call, and cost per acquisition daily → Making independent, data-driven decisions on when to kill ads, scale winners, adjust audiences, and refresh creative → Communicating with our internal team on what's working, what's not, and what creative/copy you need next → Bringing strategic recommendations to the table — not waiting to be told what to do → Connecting lead forms to Go High Level and ensuring automations are firing correctly → Weekly performance reporting with clear action items (not just screenshots of Ads Manager) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHO THIS IS FOR ✅ You have managed Meta ad accounts spending $3,000+/month per client (not just your own money on a side project) ✅ You understand B2C lead generation — specifically high-ticket local service businesses ✅ You can look at a campaign and tell me in 60 seconds what's wrong and what you'd change ✅ You understand the difference between testing and scaling and can articulate when to move an ad set from one phase to the other ✅ You are comfortable working inside Go High Level or are willing to learn quickly ✅ You have strong written English — you'll be communicating with our team daily ✅ You want a long-term home, not a quick gig ✅ You can work US business hours (or have significant overlap) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHO THIS IS NOT FOR 🚫 You run your own agency and want to "add us as a client" — hard pass 🚫 You've only ever run ads for your own products or dropshipping stores 🚫 You need to be micromanaged or told what to do every day 🚫 You can't explain WHY you made an optimization decision beyond "the numbers looked bad" 🚫 You disappear for hours without communication 🚫 You're juggling 10+ other clients and we'd be an afterthought ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ COMPENSATION Base: $800 – $1,200/month USD depending on experience and performance during trial Performance bonuses available as you prove yourself and take on more accounts This is a role with real growth potential. We are scaling and the right person will scale with us. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔒 HOW TO APPLY (THIS IS YOUR FIRST TEST) Do NOT just click "Apply" and send your Upwork profile. That tells me nothing. Instead, reply to this post with the following — IN THIS EXACT ORDER: 1️⃣ Subject line must read: "AV Media Buyer — [Your First Name]" 2️⃣ In 2–3 sentences, tell me about a B2C lead gen campaign you managed. What was the niche, what was the monthly spend, and what was the average cost per lead you achieved? 3️⃣ If I gave you a brand new ad account for a home theater company targeting homeowners with homes over 3,000 sq ft in New York, Long Island, walk me through your campaign setup. What campaign objective, how many ad sets, what audience targeting approach, and what does your testing structure look like in the first 7 days? 4️⃣ A campaign has been running for 5 days. It's spent $400. You have 12 leads at $33 CPL but zero booked appointments. What do you do? (There is no single right answer — I want to see how you think.) 5️⃣ Send a link to your Upwork profile or a brief portfolio/resume. If your application does not include ALL 5 items in order, it will not be reviewed. No exceptions. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ We respond within 48 hours to qualified applicants. Top candidates will be invited to a 15-minute video interview followed by a paid test project. Please do not answer this with AI and if it is please state that it is being written with AI. Looking forward to finding our next A-player. 🚀