META Ads Manager (Lead Generation for Home Service Businesses)

Emoji added: one per section header, and a single consistent marker per list so it stays scannable without looking like a spam post. Full post (copy-paste) Title: Full-Time Meta Ads Manager, Home Service Agency (40+ Accounts, AI-Heavy) We're Home Service Direct, a marketing agency running Facebook and Instagram ads for home service contractors across the US in three niches: bathroom remodeling, decking, and land clearing. We're hiring ONE Meta Ads Manager to own campaign strategy and daily optimization across 40+ live client accounts. ⛔ Read this before anything else: this is a full-time job, not freelance work. We are hiring a dedicated team member, not a contractor fitting us between other clients. That means no other agencies, no other clients, no side retainers, no second job. Your working hours belong to us. We know that is unusual on Upwork, and we are stating it plainly so nobody wastes their time. In exchange, this is long-term and it goes somewhere. We are scaling fast, and the person in this seat has a clear path to run the department and manage a team under them. We would rather grow a manager than rent a freelancer. 🎯 What you'll own 🔹 Campaign strategy and launch, including lead forms and landing pages with GoHighLevel 🔹 Daily budget and cost-per-lead optimization across every account 🔹 Creative strategy and testing direction 🔹 Lead quality feedback loop with our Client Success team 🔹 Reporting and scaling what works You qualify if ✅ You are available full-time and exclusively, starting soon ✅ 2+ years managing Meta ads professionally, agency side preferred ✅ You have run lead generation, not just e-commerce, and you understand lead quality ✅ You have run ads for the US market ✅ You can carry 40+ accounts at once without dropping any, because you've built a system for it ✅ You know the full funnel: lead forms, landing pages, Conversions API, CRM integration, retargeting ✅ You're organized. You live in a task manager and you communicate without being chased. ✅ You want to grow into a leadership role, not stay a solo operator ✅ Home services lead gen experience is not required, but it is the single biggest thing that moves you to the top of our list 🤖 You use AI to build, not to chat We run this agency on AI, heavily. Claude specifically. Not "I ask ChatGPT for headline ideas." We mean you have replaced manual parts of your own workflow with AI: copywriting systems, creative generation, reporting, analysis, small tools you built yourself. We have a lot of this already built, and you need to pick it up fast and add to it. If AI is a toy to you rather than infrastructure, this is not your role. Do not apply if ❌ You plan to keep other clients or another job alongside this ❌ You're an agency or team planning to subcontract this. We want one person, not a white-label shop. ❌ Your background is e-commerce and ROAS only, with no lead gen ❌ You have never run ads for the US market ❌ You need someone to hand you creative briefs, targeting and daily direction ❌ You mostly run boosted posts and Advantage+ and let Meta decide everything ❌ Your AI experience is asking a chatbot questions ❌ You can't overlap with US business hours ❌ You want a 5 to 10 hour per week side project 🎥 Loom video is required. Read this part. Applications without a Loom link will not be opened. Not skimmed, not saved for later. Closed. Record one Loom answering all 5 questions in order. 1️⃣ Walk us through your Meta Ads background and where you are right now. Cover: whether you're employed, freelancing or working part-time today, your last two roles, and which countries you've run ads in. Then be specific about the niches your Meta Ads work has actually been in (e-commerce, local home services, real estate, etc.). Give us a rough split and say plainly where the bulk of your career sits. 2️⃣ Our accounts are almost all home service contractors. If you've run Meta Ads for home service businesses, spend your time here: which trades, how many accounts, and what those campaigns looked like. If you haven't, just say so and tell us the closest experience you have. 3️⃣ How do you think about lead quality? Cover: how you tell a good lead from an unqualified one, how you measured it, and what you did when a client told you the leads were bad. 4️⃣ What's the best result you've produced? Cover: where the number started, where it ended, and how long it took. Then tell us one thing you started or built that nobody asked you for. 5️⃣ How are you actually using AI in your work? Cover three things: copywriting (how you write, angle and iterate ad copy with AI), creative (whether you've generated ad images or video with AI, and which tools), and your own workflow (anything you've automated or built to save yourself time). Share your screen and show us real output if you can. We want to see what you've made, not hear about prompts. 6️⃣ Why this job, and why now? Cover: why you want to go full-time with one company, and why we should pick you over someone with a similar background. 📌 Paste the Loom link as the FIRST line of your proposal. Set it to "anyone with the link can view" and test it before you send. A broken or private link counts as no Loom. 💰 Budget and process $4,000 per month plus performance bonus. Full-time, long-term, with a path to lead the department. We read every application personally. If it's a fit, you'll hear from us within 1 to 2 days.