Go-To-Market (GTM) Strategy Consultant

Go-To-Market (GTM) Strategy Consultant 4 week engagement / 75% to 100% of time / Mid Sept to Mid Oct, 2026 / Fully Remote THE COMPANY This staffing leader has a unique problem. Retention is strong, delivery works, revenue north of $20M. The Co-Founders are targeting $100M in 3 years. What they don't have is a decision about how to acquire customers at that scale. They place exceptional remote professionals inside U.S. SMB and Mid-Market businesses. Not gig workers ... these are dedicated people who become real members of a client’s team & stay 1+ years. Named to Inc. 5000 list of America's fastest-growing private companies 3 consecutive years. THE 4-WEEK ENGAGEMENT An outside sales team experiment didn't work. Rather than hire another VP Sales & hope, the Co-Founders paused to figure out the right motion first. That's this engagement ... 4 weeks to settle the questions that determine where the next several million are invested. What you'll recommend: • ICP. Confirm the customer profile & engagement economics (including how AI's commoditization of low-end marketplace work reshapes where the company should play.) • Channel. Outbound, inbound, marketing-led, or partnerships. Recommend a primary & secondary, defend with #s • Demand. Design the lead gen model that feeds the machine. • Referrals. Design a simple, effective client referral program How you'll work: Secret-shop competitors from the buyer's seat; model the channel economics & capacity; review the Playbook used so far; meet the existing team. You report directly to the company’s Co-Founders. Your work becomes the operating plan for the permanent revenue leader who follows. MUST-HAVES • Available to start mid Sept, 75% to 100% capacity, 4 straight weeks • Built GTM strategy for recurring-revenue B2B services business targeting SMB/Mid-Market (not Consumer/Enterprise) • Experience across sales, marketing, and partnerships (not depth in just 1) • Analytical mind, with a bit of modeling ... model before you recommend • Defined-scope engagements that ended in a decision, not only long-term operating roles • Willing to say that a channel won't work when the math says so • No conflicts with competing remote-talent or staffing businesses Bonus: The engagement may convert to a full-time role if both parties agree.