Market Research Firm Needed in Guatemala for Nationwide Surveys & Focus Groups

We are looking for an experienced market research / public opinion research firm in Guatemala to support a research project involving nationwide face-to-face surveys and focus groups. The ideal partner has an established fieldwork network in Guatemala, experience with probability-based sampling, CAPI interviewing, qualitative recruitment, and strong quality-control procedures. This is intended to be an ongoing engagement over approximately one year, with multiple research activities conducted as needed. Scope of Work The selected firm will support: 2 nationwide surveys, with 500 completed interviews per survey 4 focus groups, with approximately 7–9 participants per group Survey respondents will be men and women ages 18–75, representing varied socioeconomic backgrounds Nationwide geographic coverage Surveys conducted face-to-face / door-to-door in Spanish Approximately 15-minute survey length CAPI interviewing using tablets or smartphones GPS coordinates captured for surveyed households Probability-based sampling, such as multi-stage stratified random sampling Focus groups conducted in Spanish, approximately 90 minutes each, either in person or online depending on project needs The underlying project specifies a ±2.83% sampling error at 95% confidence for the 500-complete polls. Responsibilities The research partner will be expected to handle the local execution of the project, including sampling support, interviewer recruitment/training, fieldwork management, respondent recruitment, focus-group logistics, data collection, quality control, data processing, and coordination with our project team. Deliverables may include raw and weighted datasets, GPS data, transcripts and recordings, methodology documentation, analytical reports, presentations, and support for an interactive results dashboard. Strong fieldwork QC is essential. Please describe your procedures for interviewer supervision, GPS validation, back-checking/verification, data cleaning, sample compliance, and identification of fraudulent or low-quality interviews.