Go-to-Market Strategy Consultant / Fractional CMO for Pre-Launch Startup

VirAR is a pre-launch WebAR platform that lets people create physical personalised greeting cards that come alive through a smartphone. A customer designs a printed card, adds personal video content and AR elements, orders the physical card, and sends it to the recipient. The recipient scans it with a phone and sees the digital content appear on the physical card — no dedicated app required. The product is already live in production and close to accepting real orders. The editor, AR engine, templates and print workflow are largely built. We are looking for a partner who can connect research, positioning, GTM and real traffic validation — not just deliver a market-research report or an SMM content plan. If early tests work, this continues with us into launch and scaling. We need help answering the commercial questions before that push: Who should be our first customer segment? Which geography should we enter first? What positioning and offer should we test? Which acquisition channels should we use first? What advertising budget is required to get a meaningful market-validation signal? What metrics should determine whether we scale, reposition or stop? Website: virar.io In your proposal, please include: how you would approach VirAR from pre-launch to first market validation; which parts you would research before spending on advertising; what you would test with real traffic; approximate timeline; your estimated hours for this initial phase; your fees by stage; approximate media budget required for the first meaningful validation; relevant examples of products you have taken from pre-launch into market. Please do not send a generic social-media-management proposal.