Marketing Analyst

We are seeking a data-driven Marketing Analyst to support our restaurant brands in optimizing third-party delivery (3PD) performance. This role will focus on analyzing sales, promotions, customer behavior, and marketing ROI across platforms such as DoorDash, Uber Eats, and Grubhub. The analyst will provide actionable insights to drive incremental revenue, improve campaign efficiency, and strengthen partnerships with delivery platforms. Key Responsibilities ✅ Collect, clean, and analyze sales and marketing data from third-party delivery platforms ✅ Evaluate the impact of promotions, pricing, and advertising campaigns on customer acquisition and retention ✅ Build dashboards and recurring reports to track KPIs such as sales growth, ROAS, customer lifetime value, and order frequency ✅ Partner with brand marketing and operations teams to recommend optimization strategies ✅ Monitor competitor activity and industry benchmarks to identify opportunities ✅ Present insights in a clear, compelling manner to leadership and cross-functional teams Qualifications - Bachelor’s degree in Marketing, Business, Analytics, or related field - 2+ years of experience in marketing analytics, preferably in restaurants, CPG, or e-commerce - Proficiency in Excel/Google Sheets; experience with SQL, BI tools (e.g., Looker, Tableau, PowerBI) a plus - Strong understanding of digital marketing metrics (CPC, ROAS, conversion rates) - Ability to synthesize complex data into actionable recommendations What Success Looks Like - Clear visibility into delivery platform ROI - Actionable recommendations that improve marketing spend efficiency - Enhanced sales and customer loyalty driven by data-backed strategies