Marketing Campaign Manager - Full-Funnel, Hands-On (Contract)

Company: Early-stage brand (founder-led) Engagement: Contract, ongoing Location: Remote About the Role We're building our brand from the ground up and need a hands-on Marketing Campaign Manager who can own strategy and execution. Not just plan campaigns, but personally build, launch, and optimize them. This is not a "manage an agency" role. You'll be in the weeds: writing copy, building email flows, setting up ad campaigns, analyzing performance, and iterating fast. You'll work directly with leadership to help shape the brand's marketing function from the ground floor, wearing multiple hats as priorities shift week to week. If you love the challenge of building marketing infrastructure brick by brick, with the freedom to make real decisions and see the direct impact of your work, this is for you. What You'll Do Campaign strategy & management: Plan, launch, and manage integrated marketing campaigns across email, paid social, paid search, organic social, and content channels from concept through post-campaign reporting. Email marketing & automation: Build and optimize email marketing campaigns and lifecycle/drip flows (Klaviyo), including segmentation, A/B testing, and deliverability best practices. Paid media execution: Set up, manage, and optimize paid social and paid search campaigns (Meta Ads, Google Ads, TikTok Ads), including budget pacing, audience targeting, and bid strategy. Content & social media management: Develop content calendars, write copy, and manage day-to-day posting and community engagement across social media platforms. Brand development: Contribute to brand positioning, messaging, and visual identity as the company scales; ensure consistency across all customer touch points. SEO & organic growth: Support on-page SEO, keyword research, and content marketing initiatives to build organic traffic and lead generation. Marketing analytics & reporting: Track KPIs, build campaign performance dashboards, and report on ROI/CAC/conversion metrics using tools like Google Analytics, Meta Business Suite, and ESP reporting. CRO & testing: Run A/B and multivariate tests across landing pages, emails, and ad creative to continuously improve conversion rates. Marketing operations: Manage marketing budgets, timelines, and vendor/freelancer relationships (designers, videographers, copywriters) to keep campaigns on track and on budget. Go-to-market execution: Support product launches and promotions with full-funnel GTM plans — from awareness through conversion and retention. Cross-functional collaboration: Partner directly with founders/leadership on growth strategy, translating business goals into actionable marketing initiatives. What We're Looking For Proven experience managing marketing campaigns end-to-end: strategy, execution, and analysis. Ideally in a startup or small-team environment where you had to do it all yourself. Hands-on proficiency with email marketing platforms (Klaviyo, Mailchimp, HubSpot, or similar), paid ad platforms (Meta Ads Manager, Google Ads), and analytics tools (Google Analytics, GA4). Strong copywriting and content creation skills across email, social, and web. Working knowledge of SEO fundamentals, conversion rate optimization, and marketing funnel design. Comfort with marketing project management and budget/vendor management. A builder's mindset: resourceful, self-directed, and excited to build marketing systems and processes from scratch rather than step into an established playbook. Strong analytical skills: comfortable pulling data, building reports, and making data-driven recommendations. Nice to Have Experience with CRM and marketing automation platforms. E-commerce marketing experience (Shopify, product launches, promotional calendars). Basic design/creative production skills (Canva, Adobe Suite) to move quickly on assets. Experience with influencer marketing, PR, or event marketing. Keywords: marketing campaign management, campaign strategy, digital marketing, email marketing, marketing automation, paid media, paid social, paid search, SEO, content marketing, social media management, brand development, brand strategy, go-to-market strategy, growth marketing, marketing analytics, KPI reporting, conversion rate optimization, A/B testing, lead generation, marketing funnel, CRM, budget management, vendor management, marketing operations, copywriting, e-commerce marketing, startup marketing, 0-to-1 marketing, cross-functional collaboration