AI Marketing Expert — List Building, Data & Growth (MCA)

AI Marketing Expert — List Building, Data-Driven Growth & Organic Lead Gen (Full-Time) Job Description Red Hat Funding is a merchant cash advance (MCA) brokerage. We need a marketing expert who lives and breathes AI-powered marketing — someone who can take raw data, build real lists out of it, and turn that into both outbound campaigns and organic lead flow. This isn't a "run campaigns in a CRM" role. This is a marketing strategist and builder who happens to execute in GoHighLevel (our CRM), but the value you bring is the marketing brain and the AI-driven list/data work, not tool operation. What you'll own: Build and grow lists from raw/messy data — clean, dedupe, segment, and enrich large datasets (tens of thousands of records) into usable, targeted audiences Design and run multi-channel marketing (email, SMS, and organic — content, social, SEO, whatever drives inbound) to convert those lists into leads Use AI tools end-to-end: list enrichment, segmentation logic, copywriting, personalization at scale, campaign iteration and testing Build organic lead generation systems — not just paid/outbound, but content and inbound strategies that bring leads to us without buying every list Own the full loop: data → list → campaign → lead → feedback into better targeting Execute inside GoHighLevel (our CRM) — you don't need to be a GHL expert on day one, but you need to be sharp enough with data/marketing tools generally to pick it up fast Must-haves: Strong marketing background — this is a marketing hire first, tool operator second Proven experience building and working with large lists/datasets (100K+ records) for outbound and inbound marketing Heavy, real hands-on use of AI tools in your current workflow (not "I've used ChatGPT once") — enrichment, personalization, content generation, campaign optimization Experience generating organic/inbound leads, not just running paid outbound Comfortable working independently, full-time, with minimal oversight Big plus: Experience with GoHighLevel or similar CRM/marketing automation platforms Prior experience in MCA (merchant cash advance) or B2B lending/finance marketing Compensation Structure This role is structured as base + performance bonus, not straight salary: Modest monthly base (to be discussed — reflects that this is bonus-weighted) Bonus tied to deals funded that originate from your campaigns/lists Bonus structure and rate open to discussion based on experience — I want someone motivated by upside, not just an hourly rate Be upfront in your application about what comp structure would actually get you interested. I'd rather know now than after we start. How to Apply In your application, answer these directly: Walk me through a time you built or grew a list from raw/messy data into something usable — what was the process? What AI tools are actually in your marketing workflow right now, and what do you use each one for? Give an example of an organic/inbound lead gen system you built — what channel, what results? Any MCA or B2B lending/finance marketing experience? If not, closest adjacent experience? Given the bonus-heavy comp structure described above, what would make this worth your time full-time? Applications that don't answer these will be skipped.