Marketing & Growth Strategist — Paid Membership + Consulting Lead Generation

We’re looking for a results-driven Marketing & Growth Strategist with specific experience growing paid memberships/communities AND generating qualified booked appointments for consulting, coaching, or professional-service businesses. This is not simply a social media management position. We need someone who can look at our offers, audience, messaging, funnels, content, email marketing, outreach, lead generation, nurture, and conversion process and help us build a marketing system that consistently produces two things: 1. Paying members 2. Qualified consulting prospects who BOOK an appointment For our consulting business, generating a lead is not the finish line. Your responsibility is to help move the right prospect all the way through: Audience → Lead → Nurture/Follow-Up → Qualified Prospect → BOOKED APPOINTMENT Once a qualified prospect books an appointment, our team takes over the sales conversation and closing process. WHAT YOU WILL OWN 1. Paid Membership Growth We have a low-cost monthly membership for business owners that we want to significantly grow. You should understand how to: * Attract the right audience for a paid membership * Develop messaging that converts prospects into members * Create and execute membership acquisition campaigns * Develop lead magnets and funnels that naturally lead into membership * Use email marketing and nurture campaigns to convert prospects * Create promotional campaigns without constantly relying on discounts * Improve membership conversion * Help identify and reduce churn * Develop referral, affiliate, partnership, organic, and/or paid acquisition strategies * Track member acquisition, CAC, conversion, retention, churn, recurring revenue, and LTV We are specifically interested in applicants who have successfully marketed and grown paid memberships, communities, or subscription offers before. 2. Consulting Lead Generation + Appointment Booking We also offer higher-level business consulting services. We do NOT simply want more names sitting in our CRM. We want a consistent pipeline of qualified business owners booking appointments with us. You will help us: * Define and reach our ideal consulting prospects * Strengthen positioning and messaging * Develop and execute lead-generation campaigns * Determine the best acquisition channels for our market * Create content and campaigns that generate conversations and opportunities * Build or improve lead magnets, landing pages, funnels, and conversion paths * Develop email and nurture sequences * Re-engage existing leads and database contacts * Follow up with prospects who show interest but haven’t booked * Develop effective calls-to-action and appointment-booking campaigns * Identify where prospects are dropping out between lead generation and booking * Test messaging, offers, funnels, follow-up, and campaigns to improve booking rates * Track performance from lead source through booked appointment IMPORTANT: Your job does not end when a lead is generated. If we generate 100 leads but none of them book an appointment, we do not consider that successful marketing. We need someone who takes ownership of the marketing and nurture process through the qualified booked-appointment stage. Once the appointment is booked, we take over. You own getting the right people onto the calendar. We own the sales conversation and closing them. HOW WE WILL MEASURE SUCCESS For consulting, key metrics will include: * Qualified leads generated * Lead-to-booked-appointment conversion rate * Number of qualified appointments booked * Cost per qualified appointment * Appointment show rate * Appointment quality * Performance by lead source We will also share downstream sales results so we can identify which campaigns and sources are ultimately producing clients and revenue. For the membership, we’ll look at: * New paying members * Acquisition cost * Conversion rate * Retention/churn * Monthly recurring revenue * Lifetime value * Performance by acquisition source We care about revenue-producing marketing, not vanity metrics. Followers, likes, views, reach, and impressions can be useful indicators, but they are not the end goal. WHO WE’RE LOOKING FOR You should be someone who thinks like a growth strategist, not simply a content creator. We want someone who naturally asks: Where are the right people coming from? Why would they buy? Where are we losing them? Why aren’t more leads booking? What should we test next? What is actually producing revenue? You should have demonstrated experience with one or more of the following: * Paid membership communities * Subscription businesses * Consulting businesses * Coaching programs * Professional services * High-ticket services * B2B lead generation * Appointment generation Experience successfully growing a paid membership and generating booked appointments for consulting/professional services will receive priority. WHAT THIS ROLE IS NOT We are NOT looking for someone whose entire marketing strategy is: “Post more content.” Content and social media may absolutely be part of the strategy, but we need someone who understands the complete customer journey: Acquisition → Conversion → Nurture → Follow-Up → Appointment/Membership → Measurement We are also not interested in someone generating huge quantities of low-quality leads just to hit a lead-generation number. Quality matters. COMPENSATION We are very interested in a performance-based compensation structure that rewards measurable results. We are flexible and open to discussing: * Base/retainer + performance compensation * Base + performance bonuses * Commission-heavy arrangements * Pay based partially on qualified booked appointments * Additional incentives tied to business results * Another structure you recommend based on what you would own and control We are looking for the right long-term person, so we are flexible on structure for someone who can demonstrate that they know how to produce results. WHEN APPLYING, PLEASE ANSWER THESE QUESTIONS 1. Tell me about a paid membership, community, or subscription offer you have personally helped grow. What was the starting point, what did you do, and what measurable results did you achieve? 2. Tell me about a consulting, coaching, or professional-service business where you were responsible for generating leads AND moving those leads to a booked sales appointment. What did the funnel look like, what did you personally own, and what results did you achieve? 3. If you inherited a $29/month membership that wasn’t growing quickly enough, what are the first 3–5 things you would investigate before recommending a marketing strategy? 4. If you generated 100 qualified leads for our consulting business but only 3 booked an appointment, how would you diagnose the problem and what would you test first? 5. What marketing channels are you strongest in? Please distinguish between channels you personally execute and channels you primarily manage strategically. 6. What metrics would you track weekly to determine whether your work is actually growing the business? 7. What tools/platforms do you typically use for lead generation, funnels, email marketing, nurture, appointment booking, analytics, and CRM management? 8. How would you recommend structuring performance-based compensation for this role, and why? Please do not send a generic application. We are specifically looking for someone who can demonstrate that they have turned marketing activity into paying members, qualified prospects, and booked appointments. If your primary experience is generating followers, engagement, impressions, or lead lists—but you cannot demonstrate how your work moved prospects toward a purchase or booked appointment—this is probably not the right fit. We are looking for someone who wants to help build a measurable, repeatable growth engine and potentially work with us long-term.