Marketing HubSpot Data Integrity Specialist

Position Overview The Marketing HubSpot Data Integrity Specialist owns the day-to-day operation of everything inside HubSpot: lead data, lead bucket/stage management, workflows, email marketing, and reporting. This role ensures that every lead is captured, correctly bucketed, tracked, nurtured, and reported accurately — and works hand-in-hand with sales to make sure follow-up gets the most out of every lead. This person works closely with the Marketing Tech & Demand Capture Infrastructure Specialist, who owns the systems and integrations that feed data into HubSpot. Key Responsibilities - Lead Buckets & Lifecycle Management - Own the lead bucket/stage system, ensuring every lead sits in the correct bucket at the correct time - Manage the full lead lifecycle in HubSpot, from first capture through qualification, ensuring leads move through stages correctly and no lead falls through the cracks - Perform daily monitoring of all inbound leads to verify accurate capture and routing - Own ad campaign leads and their flow: know which campaigns are top-of-funnel vs. bottom-of-funnel, and ensure each lead type gets the right treatment — the correct bucket, nurture path, and handling procedures for its funnel stage - Define and document handling procedures per campaign type (e.g., top-of-funnel leads require more nurture and care before intake/sales follow-up) - Conduct regular "no value" audits: identify leads missing key property values, correct them, and escalate recurring issues to their source Sales Alignment & Lead Follow-Up - Work closely with sales on lead follow-up to maximize conversion from every lead — flagging hot leads, aging leads, and gaps in follow-up - Own the marketing campaign calendar shared with sales, so sales always knows what campaigns are running, when, what leads to expect from them, and how those leads should be treated based on funnel stage - Own intake and marketing alignment, ensuring the handoff between marketing, intake, and sales is smooth and all teams work from the same data Properties, Segmentation & Data Cleanliness - Serve as the expert on HubSpot properties: know exactly which properties exist, what they mean, and how they are used to create segments and reports - Maintain property definitions so they stay clean, current, and consistently used - Build and maintain lead segments/lists for campaigns and reporting - Perform ongoing HubSpot maintenance: deduplication, list hygiene, and database cleanup - Enforce data cleanliness standards across all records, forms, and imports Email Marketing & Workflows - Plan and send email campaigns, including offers, nurture sequences, and winback campaigns - Build and maintain HubSpot workflows, including lead flow/routing and email workflows - Monitor workflow performance and email deliverability, and troubleshoot issues promptly Reporting & Attribution - Produce daily, weekly, and monthly marketing reports on lead volume, source, bucket movement, quality, and conversion - Perform daily attribution review, verifying leads are credited to the correct sources and campaigns - Build and maintain reports and dashboards for leads by bucket, campaign, and lifecycle stage - Produce ROI reporting connecting marketing spend to signed cases/revenue Qualifications - 2+ years of hands-on HubSpot experience (Marketing Hub required; certifications a plus) - Deep comfort with HubSpot properties, lists/segments, and lifecycle/bucket-based lead management - Experience building and sending email campaigns and nurture workflows - Strong attention to detail and a data-first mindset; experience with lead attribution and marketing reporting - Excellent communication skills; proven ability to partner closely with sales and intake teams - [Optional: experience in legal marketing / law firm environment a plus] Success Metrics (First 90 Days) - Zero unmonitored or unrouted leads; daily lead audit process documented and running - Lead buckets (including PreQL) fully documented, with clear entry/exit criteria for each - Handling procedures documented for each campaign type (top-of-funnel vs. bottom-of-funnel), with matching nurture flows in place - Campaign calendar live and shared with sales, updated on a regular cadence - Daily/weekly/monthly reporting cadence established and delivered on time - Measurable reduction in records with missing or incorrect property values