Marketing Operations Assistant — Campaign Execution & KPI Tracking (Home Services / Construction)

Austin Pavement Co. is a commercial pavement maintenance company in Austin, Texas. Our marketing strategy and campaigns are already built. What we need is someone reliable to execute them consistently, track performance, and keep us on schedule so nothing falls through the cracks. This is an execution and operations role, not a strategy role. We set the direction and hand you clear plans and outlines. You run them, monitor the numbers, report daily, and keep our marketing consistent week over week. This is long-term. Strong performers grow into more hours and responsibility. What you will do: Execute SMS campaigns on a set schedule using our platform (Text Torrent) Launch and manage cold email campaigns in Instantly using our existing sequences and data Load and monitor paid ad campaigns in Google Ads and Meta Ads Manager that we structure, and flag performance changes Track daily and weekly KPIs across all channels and report them in a simple, consistent format Keep our CRM (DripJobs) clean and organized Maintain and optimize our Google Business Profile Make website updates as needed (our site is built on Lovable, no coding required) Respond to inbound messages when our team is out of the office Keep a marketing calendar so campaigns go out on time, every time What we need from you: Proven experience executing multi-channel digital marketing campaigns (email, SMS, paid ads) Experience marketing for a home services, construction, trades, or local B2B business strongly preferred, since you will understand our lead-gen rhythm and buyer without a long ramp Comfort inside ad platforms (Google Ads, Meta Ads Manager) to launch, monitor, and report from a plan we provide Strong organizational discipline and the ability to keep a consistent schedule without being chased Comfort learning new tools quickly (we use DripJobs, Instantly, Text Torrent, Quo, Lovable) Clear written English and clean, reliable KPI reporting Self-direction: we give you the plan, you execute it and flag issues early Nice to have: Experience setting up automations (Zapier or CRM workflow automations) Google Business Profile optimization and local SEO experience How this works: We start you part-time and hourly, focused on campaign execution and KPI tracking, so we can both confirm it is a good fit. As you prove consistency and reliability, we scale your hours and layer in additional channels and responsibilities. We provide the strategy, the plans, and the tools. We pay on time, every time. To be considered, please answer the screening questions below. Applications that do not answer them will not be reviewed.