Marketing & Social Media Assistant for a Therapy Practice

Marketing & Social Media Assistant for Therapy / Wellness Brand I’m looking for a proactive, creative marketing assistant to help me grow my online therapy and wellness business, Becoming Wilder. I’m a somatic therapist and nutritionist creating content around nervous system regulation, binge eating, emotional eating, body image, trauma and our relationship with food. I already create a lot of the core content myself — including long-form YouTube/podcast episodes, videos, ideas and offers — but I need someone who can help me actually get that content out into the world consistently and help me grow the business beyond simply posting on Instagram. What I’d love help with * Posting and scheduling content across Instagram and Facebook * Repurposing my longer YouTube/podcast content into shorter posts, reels, captions and clips * Helping keep a consistent content calendar so things actually get posted * Uploading and formatting posts rather than me having to do every little step myself * Helping grow my Facebook and Instagram presence organically * Finding relevant online communities, Facebook groups, forums, directories, podcasts or other places where my work and content could genuinely be useful * Identifying opportunities for outreach, collaborations, podcast appearances, partnerships or guest content * Helping me think of ways to get my free and paid resources in front of the right people * Light outreach where appropriate * Researching where my ideal audience spends time online * Helping promote new YouTube episodes and turn one piece of content into multiple useful pieces * Potentially helping with email/newsletter content and simple marketing tasks over time I am NOT looking for someone to spam groups, send hundreds of generic DMs or use aggressive sales tactics. The brand is very human, warm, conversational and trauma-informed, so I want the marketing to feel the same way. You might be a good fit if you: * Understand social media marketing beyond simply making Canva graphics * Are proactive and can bring me ideas rather than waiting for detailed instructions for every task * Are comfortable researching online communities and finding genuine visibility opportunities * Understand Instagram, Facebook and ideally YouTube * Have experience with wellness, therapy, coaching, nutrition, mental health or personal brands * Can write in natural conversational English * Understand how to repurpose long-form content * Are organised and good at working independently * Have some understanding of SEO/content discoverability — a bonus, not essential Experience with Meta Ads or Google Ads would be a bonus, but it is not essential. I am more interested in finding someone strong at content distribution, organic growth, outreach and general marketing support. About the business Becoming Wilder is an online therapy and education brand focused on helping people understand the nervous system, food behaviours, binge/restrict cycles, body image and emotional patterns in a way that feels compassionate and practical. I currently offer 1:1 therapy, digital/personalised resources and an online course, and I’m beginning to build a YouTube/podcast platform alongside them. I’m looking for someone I can ideally work with longer term as the business grows. When applying, please tell me: 1. A little about your experience with social media, content repurposing and/or online community growth. 2. What you would do in the first month if your goal were to help a small therapy/wellness brand become more visible online. 3. Whether you have experience finding relevant communities, collaboration opportunities or outreach leads. 4. Which platforms you are strongest on. 5. Your availability and preferred weekly/monthly working arrangement. Please feel free to include examples of accounts or businesses you’ve helped grow, especially if they were personal brands, therapists, coaches or wellness businesses. I’m much more interested in someone thoughtful, resourceful and proactive than someone promising huge follower numbers overnight :)