Marketing Specialist Needed for U.S. Child Care Training Institute

I am looking for a marketing specialist to help grow and promote **iLearn Child Care Institute**, an online professional development and training institute for home child care providers and early childhood professionals across the United States. I need someone who can take initiative and help develop and carry out a marketing plan, rather than waiting for me to provide every idea. The main responsibilities will include: * Create and manage a monthly marketing plan for the Institute. * Promote our online courses, workshops, free trainings, resources, and upcoming programs. * Create and schedule social media content for platforms such as Facebook, Instagram, and LinkedIn. * Help grow our audience of home child care providers throughout the United States. * Identify Facebook groups, associations, organizations, online communities, and other places where family/home child care providers can be reached. * Develop strategies to increase website traffic, course registrations, workshop registrations, and email subscribers. * Help promote free workshops or resources as a way to attract potential customers. * Create or assist with email marketing campaigns and newsletters. * Help build simple marketing funnels that move people from free content to paid workshops and courses. * Recommend marketing campaigns and promotional ideas for new course and workshop launches. * Research U.S. child care conferences, associations, podcasts, webinars, publications, and speaking opportunities where the Institute or founder could gain exposure. * Identify possible partnerships and collaborations with child care organizations, trainers, associations, and other relevant businesses. * Help position the founder of iLearn Child Care Institute as a trainer, speaker, and professional resource within the home child care industry. * Monitor basic marketing results such as engagement, website traffic, registrations, email growth, and conversions. * Review what is and is not working and suggest changes to improve results. * Help maintain consistent branding and messaging across our marketing. * Bring new marketing ideas and recommendations to the business as it grows. I am **not looking for someone who only creates social media graphics or generic posts**. I want someone who can think strategically about questions such as: * How do we get iLearn Child Care Institute in front of home child care providers across the United States? * Where are these providers already spending time online? * How can we grow our email list? * How can we turn free workshop attendees into paying customers? * What organizations, conferences, podcasts, or partnerships should we pursue? * How can we build credibility and awareness for a newer training institute? This will initially be a **small part-time role of approximately 5–10 hours per month**, with the possibility of increasing the hours as the Institute grows. The right person should be comfortable working independently, providing recommendations, and giving me a clear idea each month of what marketing activities should be completed.