Marketing

Hello Before applying, please: Review the HarmonyHaus website. Harmonyhaus.net Familiarize yourself with our mission, values, collections, and long-term vision. Answer these 2 questions: 1. In your own words, what do you believe HarmonyHaus is building, and what stood out to you most after reviewing the website? 1. After reviewing the website, why do you believe you're a good fit to help grow HarmonyHaus? Goal Build consistent revenue through the HarmonyHaus clothing store to help fund the development and growth of the HarmonyHaus app. Over time, the store will become an integrated part of the app, serving as an added benefit and way for members to support the community. Objectives Increase brand awareness. Generate consistent sales. Build an engaged community around HarmonyHaus. Mission & Vision HarmonyHaus was created to be a space where people could belong, connect, and express themselves. This is a house built on expression, connection, creativity, and belonging. It's meant to be a safe space to be who you are—and to figure out who you are if you're not sure yet. But HarmonyHaus needs you to come make it a home with your own fingerprints, because without you, HarmonyHaus won't become what it's meant to be. HarmonyHaus is more than a business. It's a promise that this will always be a place where you'll be seen, heard, supported, and understood. Whether you're wearing a piece of our clothing or spending time in our community, know this: you belong here, and you always matter. Current Target Audience HarmonyHaus is currently focused on people seeking community, connection, belonging, and authentic self-expression. As customer research continues, this audience may become more refined through ongoing feedback and market research. Marketing Strategy Content Marketing Manage and publish content on Instagram according to the agreed content schedule. New product launches. Community challenges. User-generated content (outfits, testimonials, creativity). Questions and polls. Paid Advertising Small, targeted advertising campaigns focused on driving awareness and sales. Publications (Future) Digital HarmonyHaus Magazine. Physical HarmonyHaus Magazine. The magazine will extend the HarmonyHaus experience beyond the app by featuring products, community stories, creativity, education, culture, news, member spotlights, and brand updates. Community Programs (Future) Referral Program. Ambassador Program. Affiliate Program. Market Research & Community Support Responsibilities Create and distribute surveys, polls, and feedback forms etc Gather user and community feedback. Organize and summarize research findings. Track recurring themes and user needs. Maintain an organized system for collecting community feedback. Analytics & Reporting Review website, store, and social media analytics. Monitor content and product performance. Provide regular performance reports to the founder. Founder Responsibilities The founder will: Define the long-term vision. Make all product and feature decisions. Maintain final decision-making authority for the business. Approve marketing direction and campaigns. Decide which research insights become part of HarmonyHaus. Success Looks Like: Consistent brand growth. Consistent online sales. Increasing community engagement. A thriving clothing store that financially supports the HarmonyHaus app until the app becomes the center of the HarmonyHaus ecosystem. A deeper understanding of our community through ongoing research. Working Together We value collaboration, clear communication, initiative, and kindness. HarmonyHaus is a long-term vision, and we're looking for someone who is excited to grow alongside the brand. Budget: 200 for you 30 for ads Note: Any initiatives marked "future" are shared to provide long-term direction. They are not expected to be implemented immediately. Priority will always be given to the current needs of the business, and future initiatives will be introduced as HarmonyHaus grows.