Media Buyer for Digital Marketing agency

Meta Ads Media Buyer for Lead Generation Agency We’re looking for a skilled Meta Ads media buyer to help manage and optimize paid advertising campaigns for our client accounts. We primarily work with local service and home-service businesses, so we need someone who understands how to generate qualified leads — not just cheap leads. This is not a role where you simply launch campaigns and check them once a week. We want someone who can look at performance data, identify what is working or underperforming, and make intelligent decisions to improve results. Responsibilities * Build and launch Meta/Facebook advertising campaigns * Manage multiple client ad accounts * Monitor campaign performance regularly * Analyze CPL, CTR, CPC, CPM, frequency, conversion rates, and other key metrics * Identify bottlenecks across creatives, audiences, offers, and funnels * Make decisions on when to kill, iterate, or scale campaigns * Structure creative and campaign tests * Manage budgets and allocate spend toward winning ads * Troubleshoot delivery, tracking, Pixel, and CAPI issues * Provide clear updates on performance and recommended actions * Work alongside our team as we develop new creatives and offers You Should Be Comfortable With * Meta Ads Manager * Lead-generation campaigns * Website conversion campaigns * Meta Pixel and Conversion API * Campaign and ad-set structure * Broad vs. targeted audiences * Creative testing * Budget optimization and scaling * Diagnosing poor lead quality * Diagnosing high CPLs * Reading campaign data and turning it into actionable decisions Experience running campaigns for home services or local businesses is a major plus. What We’re Looking For We care more about your ability to think like a media buyer than simply knowing how to navigate Ads Manager. You should be able to look at a campaign and answer questions like: Why is CPL increasing? Is the problem the creative, offer, audience, funnel, or campaign structure? Should we increase budget, decrease budget, launch new creative, or leave the campaign alone? How do we improve lead quality without destroying lead volume? We want someone proactive who can bring recommendations to us rather than waiting to be told exactly what button to press. To Apply Please answer the following: 1. How long have you been managing Meta Ads? 2. Approximately how much total/monthly ad spend have you managed? 3. What types of businesses have you run campaigns for? 4. Have you worked with local service or home-service businesses? 5. Tell us about one campaign you improved significantly. What was wrong and what did you change? 6. If a campaign was generating leads at a good CPL but the leads were low quality, what would you investigate? 7. If CPL suddenly increased by 50%, walk us through how you would diagnose the problem. 8. What metrics do you look at first when evaluating a Meta campaign? 9. Are you comfortable managing multiple client accounts simultaneously? Please include screenshots or examples of previous campaign results if available. Opportunity We’re looking for someone we can work with long-term. You would initially take over a small number of accounts, and as you demonstrate your ability to produce consistent results, there will be an opportunity to manage additional campaigns and take on more responsibility. If you understand performance marketing, enjoy analyzing data, and know how to turn Meta Ads into predictable lead generation, we’d like to hear from you.