Media Buyer

About the Role: We are looking for a highly skilled Meta Media Buyer to manage and scale paid advertising campaigns targeting the U.S. market. This role is focused on customer acquisition, lead generation, and performance marketing for both U.S.-based businesses and aspiring entrepreneurs. Responsibilities: - Plan, launch, and optimize high-performing Meta ad campaigns for the U.S. market - Manage campaigns focused on: U.S. B2B lead generation, U.S. businesses and service companies, Aspiring entrepreneur audiences, and DTC/eCommerce customer acquisition - Analyze campaign performance and continuously improve ROAS, CPL, and conversion metrics - Conduct audience research, testing, retargeting, and scaling strategies - Collaborate with creatives and marketing team to improve ad performance - Learn and adapt to additional advertising channels such as LinkedIn Ads and X Ads - Work closely with internal stakeholders to execute growth initiatives Requirements: - Proven experience running Meta Ads for the U.S. market - Strong understanding of: U.S. B2B marketing, Lead generation campaigns, DTC/eCommerce advertising, and Performance marketing metrics - Experience targeting U.S.-based businesses or entrepreneurs is highly preferred - Ability to manage and optimize large advertising budgets - Analytical mindset with strong data interpretation skills - Fast learner and adaptable to new platforms and strategies - Experience with LinkedIn Ads and/or X Ads is a strong plus - Experience working with agencies, clinics, renovation companies, or U.S. service businesses is a plus