PR & Media Relations Consultant — Design, Culture & Hospitality Brand
Worldwide
PR & Media Relations Consultant — Design, Culture & Hospitality Brand About Kas di Kos Kas di Kos is an independent hospitality brand exploring the rituals, objects, spaces, and experiences that shape how people feel at home. Our work sits at the intersection of design, hospitality, culture, art, and storytelling. Rather than approaching press as a vehicle for maximum exposure, we are interested in thoughtful editorial placement that strengthens the world surrounding the brand. We have already developed a substantial international media list and have strong visual and written assets. We are now looking for an experienced PR / media relations professional or independent publicist who can help turn those assets into meaningful editorial opportunities. What We Need We are looking for someone who can: * Review and refine our existing press strategy and media list * Identify the strongest editorial angles within our upcoming launches, projects, and brand initiatives * Determine which stories belong with which publications, editors, writers, or sections * Develop tailored pitches rather than relying primarily on mass press-release distribution * Conduct thoughtful, personalized media outreach * Build and manage relationships with relevant editors, journalists, stylists, and writers * Manage follow-ups without damaging editorial relationships * Advise us on timing, exclusives, embargoes, imagery, samples, and other PR considerations * Track outreach, responses, opportunities, and placements * Help us understand what is and is not resonating with press * Protect the positioning, language, and integrity of the Kas di Kos brand throughout the process Our existing media targets span the United States and selected international markets, so we are open to publicists located anywhere. Demonstrated knowledge of and relationships within relevant media markets matter more to us than your physical location. The Kind of PR We Are Looking For We are not looking for high-volume press-release distribution, guaranteed-placement packages, pay-to-play editorial coverage, or someone whose strategy is simply sending the same pitch to hundreds of journalists. Kas di Kos is deliberately positioned. We would rather receive a smaller number of highly relevant placements than broad coverage that weakens or mischaracterizes the brand. We want someone who understands the difference between getting attention and building editorial credibility. Relevant media categories may include: * Design and interiors * Architecture * Hospitality and travel * Art and culture * Independent and emerging brands * Home and objects * Fragrance and sensory design * Lifestyle * Business/design entrepreneurship, when appropriate Ideal Background You may be a strong fit if you have: * Professional experience in PR, media relations, or editorial communications * Experience representing design, hospitality, interiors, architecture, fragrance, cultural, lifestyle, or adjacent brands * A strong understanding of how editors and journalists actually evaluate pitches * Experience securing **earned editorial coverage** * Existing relationships with relevant journalists, editors, stylists, or publications * Excellent written communication and pitching skills * Strong editorial judgment * Comfort working with a founder-led independent brand * Experience with international media relations is a plus Agency experience is welcome, but not required. We are very open to experienced independent publicists and former agency professionals. When Applying Please include: 1. A brief description of your PR/media-relations background. 2. Examples of earned media placements you personally helped secure and your role in securing them. 3. The types of journalists/publications/media categories where you have the strongest relationships. 4. The geographic markets where you have the strongest media experience. 5. An example of a brand you believe you positioned particularly well and why. 6. A short assessment of how you would approach PR for a small, highly considered design/hospitality brand that prioritizes positioning over volume. 7. Your preferred working structure (hourly, project-based, monthly retainer, etc.). Please do not send a generic list of publications your agency or company has appeared in. We are specifically interested in understanding the placements and relationships you personally contributed to. Initial Engagement We would prefer to begin with a defined initial engagement in which you review our current materials, press list, upcoming stories, and outreach strategy. If there is a strong fit, we are interested in developing an ongoing relationship for media strategy, pitching, outreach, and relationship management. Our goal is not simply to “get press.” It is to build the right relationship between Kas di Kos and the editorial world around it.
- Less than 30 hrs/weekHourly
- 1-3 monthsDuration
- ExpertExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:15 to 20
- Last viewed by client:last week
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesPiscataway1:22 PM
- $6.9K total spent10 hires, 3 active
- 13 hours
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