Medspa Growth Consultant/Strategist

I am a successful solo medspa practitioner preparing to open a dedicated physical storefront. I currently have my administrative foundations in place (SOPs, a receptionist, a virtual assistant, and a defined brand voice). However, my biggest bottleneck is that my brand is currently ME. I previously hired an RN but struggled to book patients with her because clients explicitly demand my personal hands. I need a Medspa Growth Strategist or Brand Operations Consultant to help me redesign my service menu, refine my offerings, and restructure our positioning so the business can scale autonomously without relying on me as the sole provider. Key Responsibilities: Service Menu Restructuring: Refine and optimize my current offerings into standardized, proprietary treatment packages (e.g., "The [Storefront Name] Glow" instead of "[Your Name]'s Facial") that can be executed flawlessly by any qualified RN, NP, or PA I hire. Brand "Unbranding" Strategy: Create a transitional marketing and positioning playbook to shift consumer trust from me personally to our overarching storefront brand and team. Team-Booking Optimization: Design scripts, booking protocols, and tier-priced menu strategies for the receptionist and VA to seamlessly redirect booking inquiries from me to secondary providers. Required Experience: Proven case studies of successfully transitioning a "solo-practitioner-dependent" medspa or aesthetic clinic into a multi-provider storefront brand. Deep experience in aesthetic service menu architecture, high-ticket packaging, and recurring membership models. Strong background in consumer psychology and script writing for front-desk conversions. Responsibilities include developing a growth strategy, identifying key hires, and creating a sales funnel. The goal is to achieve $1M in annual revenue.