Meta Ads Buyer for DTC Health and Fitness Brands

We run a portfolio of four established direct to consumer brands in gymnastics equipment, functional fitness, and physical therapy tools. Real products, real inventory, real revenue, most of it built over decades rather than launched last year. Our Google Ads are in good shape and run profitably. Meta is not, and that is the job. The actual problem, stated honestly We are not looking for someone to send us prettier reports. Here is what is really happening in our accounts. One of our Meta accounts has run a single campaign with a single ad set, unchanged, since early July. No new creative for seven weeks. It has decayed exactly the way you would expect: from 30 purchases at 12.4x ROAS in one week down to 15 purchases at 5.1x the following week. A second account has three campaigns splitting about $150 a week between them, which means every ad set is stuck in Learning and none of them will ever get the volume to exit. Budget has been shrinking rather than testing. Neither of those is a targeting problem or a bidding problem. It is a creative supply and account structure problem. If you already know that, you are the person we want. What you will own: Meta, Facebook and Instagram, across two brands to start, with a third added once its new site is live. You own account structure, creative testing, budget allocation, and reporting. You make the calls and you defend them with data. Restructure the accounts. We expect consolidation, not more campaigns. Ship new creative into test every week. Not when asked. Every week. Brief our creative team on what you need. They produce, you direct. Report weekly, reconciled against Shopify revenue rather than platform reported numbers. Make one clear scale or kill decision per account per week, with reasoning. What we require: Three or more years buying Meta for DTC ecommerce with real budget responsibility, not assisting on someone else's account. Current working knowledge of how Meta buying actually works now: Advantage+, broad targeting, consolidation, and creative diversity as the primary lever. If your instinct is to build fifteen tightly segmented interest ad sets and manage bids by hand, we are not a fit. You understand why platform reported ROAS and Shopify revenue disagree, and you can explain it without hiding behind it. You can read a learning phase problem and know what volume it takes to exit one. Clear written English and reliable weekly communication. Async is fine, disappearing is not. Nice to have: You can produce basic creative yourself: statics, GIFs, simple UGC style edits. Google Ads competence so you can sanity check across channels. Experience in health, fitness, sports, or recovery products. Comfort with made to order products and longer fulfilment windows, which change what you can promise in an ad. How you will be measured Blended ROAS against a 3.0x floor. New creative or a new ad set shipped into test every single week. Two consecutive weeks without one is a termination conversation, and we will say so in advance rather than surprise you. Reporting delivered on time, and actually updated before you tell us it is updated. Budget going to the best performing campaign rather than the biggest one. How we work: Written weekly report every Monday. One video call every two weeks. Budget changes above an agreed cap come to us first. On access: you get what the work requires, granted progressively. Meta ad account with campaign management, Events Manager, GA4 viewer, and Shopify order view. We do not grant Business Manager admin or billing access to contractors, and we will not be talked into it. Candidates who make broad access a precondition before delivering anything will not be moved forward. To apply: Please do not send a generic proposal. We read every application and generic ones are declined immediately. Send us three things: Two DTC Meta accounts you have personally run, with before and after numbers, and specifically what you changed to move them. Your answer to this: an account has run one ad set for seven weeks and ROAS has halved. Walk us through your first two weeks. Be specific about what you would test and in what order, and what you would do first on day one. Your weekly cadence. What exactly do we receive from you, and when? Applications missing any of the three will not be reviewed.