Meta Ads, CRO & Creative Strategist — DTC Bedding Brand

Meta Ads, CRO & Creative Strategist — DTC Bedding Brand (New Market Launch) About us: We're a profitable DTC bedding brand selling a hero product. Just hit our first 1k orders in the first 45 days. Paid social is our primary acquisition channel. We have clear product-market fit in our current market and strong confidence the product travels. This isn't a validation exercise — it's a scaling one. We're looking to expand into the UK and EU ahead of the Northern Hemisphere winter season and need someone who has done a new-market launch before. The work: - Meta ads end to end — account structure, testing, scaling, CAC management - Creative strategy and testing volume — you brief and direct the concepts - CRO — landing page builds and tests, product page optimisation, checkout flow - Offer testing — pricing, bundles, discount architecture, guarantees - Input on email/SMS strategy (we have a Klaviyo agency executing — you help set direction) - New market launch: UK and EU Who we're looking for: - You've personally launched a DTC brand into a new country and scaled it profitably. Not just maintained an existing account. - You've run accounts at $2,000+/day spend and can talk about what broke when you got there. - You have a repeatable creative testing system, not just budget management. - You work in contribution margin and MER, not ROAS screenshots. - Bonus: you have a video editor you already work with, or can refer one. We'd rather use a team that already runs well together than assemble one from scratch. What this isn't: - Not set-and-forget media buying - Not an agency putting a junior behind a senior on calls. If you're an agency, tell us exactly who touches the account daily. - Not a role for someone learning on our budget during peak season How we work: We move fast. Ad accounts, product, and site are already built and converting — you're not waiting on us to get set up. First new market live within 30 days, scaled and profitable inside 60. Which market we hit first is open — if you have a strong view on where this product wins fastest, we want to hear it in your application. We test one variable at a time and decide off numbers. First step: Shortlisted candidates complete a paid one-page audit of our existing ad account and site before any ongoing work begins. Include one case study with real numbers — spend, CAC, MER, and the time period. No case study, no reply. Also tell us what you ran last Q4 — the strategy going in, how you adjusted through November, and the final numbers. We want to see how you think under peak-season pressure, not just what worked. Start your application with the word COMFort. Applications without it will not be read. Serious applicants only.