Meta Ads Campaign Manager for Home Services

We're an AI creative agency working with home service businesses (roofing, HVAC, solar, remodeling, and similar niches), and we're looking for an experienced Meta Ads media buyer to join our team on a long-term, ongoing basis. This isn't a one-off gig. As soon as we bring on a new client, you'll be handed the project to run. Each project runs for 30 days, and depending on how many clients we close in a given month, you may be running multiple projects at once. The goal is a consistent, ongoing pipeline of work for the right person, this is a long-term role, not a single contract. We handle all ad creative production in-house (video, image, UGC, etc.), so you won't need to write or produce ads yourself. Your job is to take the creatives we provide and run, test, and optimize the campaigns to drive results. How it works: - You're paid per project (30-day cycle) - New projects are assigned to you as soon as we close a client, so work is ongoing and consistent - The more clients we bring on, the more projects you'll be running month to month - This is a long-term position on our team, not a one-time job What you'll be doing: - Launching and managing lead-gen campaigns in Meta Ads Manager using creatives we provide - Running structured A/B tests on the creatives, audiences, and placements to find what actually lowers cost per lead - Continuously optimizing campaign structure (CBO/ASC) based on test results and performance data - Managing ad spend and reporting on performance (leads, CPL, ROAS) - Keeping campaigns performing throughout each 30-day cycle What we need: - Proven experience running Meta ads for home service or local service businesses (please share past results/screenshots) - Ability to consistently generate a minimum of 15-20 qualified leads per project on a $1,500+ monthly ad budget (a "lead" here means a form fill, not just a click or engagement) - Strong understanding of lead-gen funnels, retargeting, and campaign/creative testing - Hands-on experience with A/B testing methodology (isolating variables, reading statistically meaningful results, iterating fast) - Clear, responsive communication and regular reporting Skills required: Meta Ads Manager (campaign structure, CBO/ASC, pixel/conversion tracking) A/B testing and audience/placement optimization Data analysis and reporting (CPL, ROAS, CTR, conversion rates) Familiarity with CRM or lead tracking tools Strong communication and ability to manage multiple accounts at once Nice to have: Ability to give creative feedback/suggestions on angles or hooks based on ad performance (a bonus, not required, since we handle creative production) Experience with CRM/lead tracking integrations Background in home services or trades marketing specifically If you're looking for a steady stream of work rather than chasing one-off contracts, this could be a great fit, come join our creative agency team long-term. Please include examples of past campaigns and results (CPL, lead volume, ad spend) when applying.