Meta Ads & Creative Strategist

About Us We are mobile auto detailing company based in Kelowna, BC, Canada. We specialize in high-end interior detailing, full detailing, ceramic coatings, paint correction, RV detailing, and boat detailing. Our business has grown rapidly through Google and referrals, and we’re now looking to build Meta (Facebook & Instagram) into a consistent customer acquisition channel. We’re looking for someone who can start within the next few hours and take ownership of this project. ⸻ Who We’re Looking For This is not a standard Meta Ads management role. We’re looking for someone who understands direct response marketing and has actual experience working with auto detailing businesses or closely related automotive service businesses. Preference will be given to applicants who have successfully run Meta campaigns for: * Auto Detailing * Ceramic Coating * Paint Protection Film (PPF) * Window Tint * Car Wash * Auto Spa * Automotive Restyling * Mobile Detailing If you haven’t worked in this industry before, please don’t apply. ⸻ Your Responsibilities We need someone who can own both the creative strategy and the advertising strategy. This includes: * Developing a Meta advertising strategy tailored to our business * Identifying the best offers and messaging for our market * Creating static ad creatives, graphics, image ads, carousels, and other visual assets * Writing compelling ad copy and headlines * Building and launching Facebook & Instagram campaigns * Setting up audience targeting and retargeting * Creating multiple creative variations for A/B testing * Optimizing campaigns based on performance * Advising us on what additional content we should capture moving forward While we currently have limited video content, we expect you to maximize existing assets and create high-converting campaigns using graphics, images, offers, testimonials, reviews, and other creative approaches. ⸻ What Success Looks Like We’re not hiring someone to simply spend our advertising budget. We’re hiring someone to generate qualified detailing appointments. Your success will be measured by: * Cost per qualified lead * Cost per booked appointment * Return on ad spend (ROAS) * Creative performance * Campaign optimization * Overall contribution to business growth ⸻ First Deliverables Within the first few days, we’d like you to: * Audit our current online presence * Develop a Meta advertising game plan * Recommend campaign structure and budget allocation * Create the first set of creative assets * Launch initial campaigns * Explain the testing strategy * Provide recommendations for scaling over the next 90 days ⸻ Future Opportunity This is not intended to be a one-time project. If we work well together, we’re looking for someone who can become our long-term Meta advertising partner as we expand our company and launch additional detailing units. ⸻ To Apply Please include: 1. Examples of Meta campaigns you’ve run for auto detailing or automotive service businesses. 2. Results you’ve achieved (cost per lead, ROAS, booked appointments, etc.). 3. Portfolio of creatives you’ve personally produced. 4. Your proposed strategy for generating premium detailing leads. 5. Confirmation that you’re available to begin within the next few hours. Applications that don’t address these points won’t be considered. We’re looking for someone who thinks strategically, understands performance marketing, and can help build a scalable customer acquisition system, not someone who simply clicks “Boost Post.”