Meta Ads & Direct-Response Funnel Specialist (On-Demand / Hourly A/B Testing)

About Our Business: We are an established digital publishing portfolio operating multiple non-fiction brands, professional study guides, and educational workbooks. We run lean, data-driven tests using Meta Ads (Facebook and Instagram) to validate market demand, test creative hooks, and acquire email subscribers before publishing full titles. The Role: We are seeking a reliable, detail-oriented Meta Ads Specialist on an ongoing, ad-hoc hourly basis. Whenever we prepare a new book concept or lead magnet test, you will set up, deploy, and monitor the split-test campaigns inside our existing Meta Business Portfolio. Key Responsibilities: Campaign Setup and Deployment: Build and launch lean conversion campaigns inside Meta Ads Manager using supplied landing page URLs, copy angles, and creatives. Tracking and Verification: Ensure Meta Pixel, standard Lead events, and basic webhook tracking (to AWeber/WordPress) fire accurately. A-B Split Testing and Monitoring: Run multi-creative variations for 5–7 day test windows, actively monitoring Click-Through Rate (CTR) and Cost Per Lead (CPL). Optimization and Reporting: Provide concise metric summaries (identifying winning vs. underperforming hooks) and pause losing ad sets in real time. Requirements: Proven hands-on experience running conversion lead-generation campaigns in Meta Ads Manager. Strong understanding of Meta Pixel, Conversions API (CAPI), and custom event tracking. Experience with direct-response lead funnels and email marketing tools (AWeber, WordPress plugins, etc.). Reliable communication and fast turnaround when test sprints are assigned. How to Apply: Please include a short summary of your direct-response Meta Ads experience and answer the screening questions below.