Meta Ads Lead Generation Specialist — B2B Service Business

# Meta Ads Lead Generation Specialist — B2B Service Business We are looking for an experienced **Meta Ads Lead Generation / Performance Marketing Specialist** to help us build a predictable pipeline of qualified customers for our U.S.-based truck dispatching company. ## About Our Business We operate in the **U.S. trucking and transportation industry**. Our company provides **truck dispatching services to independent trucking companies and owner-operators**. Our customers own and operate commercial trucks and need help finding and managing freight. Our dispatching team helps carriers with activities such as: * Finding freight/load opportunities * Communicating with brokers * Negotiating rates * Planning loads * Managing day-to-day dispatching * Helping keep trucks consistently moving We do **not own the trucks**. We are a service provider to trucking companies. Our target customers are primarily **small trucking companies and owner-operators operating in the United States** who are actively running trucks and may need professional dispatching support. ## Our Business Model We charge carriers approximately **6% of the gross revenue generated by the trucks we dispatch**. For example, if a truck generates $25,000 in monthly gross revenue, our fee would be approximately: **$1,500/month per truck** This means acquiring even a relatively small number of qualified carriers can create meaningful recurring revenue. Because of this, we care much more about **lead quality and customer acquisition cost than simply generating cheap leads.** ## Who We Need to Reach We want to generate leads from actual: * Owner-operators * Small trucking company owners * Active motor carriers * Fleet owners * People currently operating commercial trucks Depending on our targeting and qualification strategy, we may focus on specific equipment types such as: * Dry Vans * Reefers * Flatbeds * Power Only * Other common commercial trucking equipment The important distinction is that we are looking for **people who own/operate trucking businesses**, not people looking for CDL jobs or general trucking information. ## What We Are Looking For We need someone who can take ownership of building our **Meta lead-generation system**. You do NOT need previous truck-dispatching experience. However, you should have strong experience generating **qualified leads for B2B or service businesses where a sales team contacts and closes the leads.** We will teach you our business model, service, pricing, customer, and sales process. We expect you to use that information to independently develop and execute the acquisition strategy. ## Your Objective Your objective is NOT: **Generate as many cheap Facebook leads as possible.** Your objective is: **Generate qualified trucking-company owners who have a realistic potential to become dispatching clients at an economically viable acquisition cost.** We want to build the following system: **Meta Ad → Qualified Lead → Immediate Follow-Up → Sales Conversation → Signed Carrier → Recurring Client** ## What You Will Own We want you to analyze the business and determine: * Who we should target * What messaging will resonate with them * What pain points we should advertise around * What offers we should test * What creative angles we should test * What qualification questions should be used * Whether we should use Meta Instant Forms or landing pages * How campaigns should be structured * How leads should be segmented * How retargeting should work * What creatives should be produced * What should be tested next based on performance * How campaigns should be scaled We want someone who can **think strategically rather than wait for us to tell them exactly what to do.** ## Lead Qualification Is Extremely Important We specifically want to improve the quality of the leads entering our sales pipeline. A qualified lead should generally be someone who: * Owns or operates a trucking business * Currently has a truck operating or preparing to operate * Has the appropriate operating authority where required * Operates an equipment type we can dispatch * Has legitimate interest in dispatching services * Can be contacted by our sales team * Has reasonable potential to become a paying client You will help us determine the best qualification system based on campaign data. ## Current Opportunity We already know there is demand for the service. The challenge is building a **repeatable customer-acquisition system** that can consistently deliver qualified carriers to our sales operation. We want to move away from thinking only about: **Cost Per Lead** and build our marketing around: **Cost Per Qualified Lead → Cost Per Sales Conversation → Customer Acquisition Cost** Ultimately, the number we care about is: **How much advertising spend does it take to acquire one signed carrier?** ## Ideal Candidate You may be a strong fit if you have successfully generated leads for: * B2B services * High-ticket services * Insurance * Financial services * Home services * Agencies * Real estate * Logistics/transportation * Commercial services * Other businesses where leads are generated online and closed through phone sales Truck dispatching experience is a bonus, **not a requirement**. We care more about whether you understand how to build: **Paid Traffic → Qualification → Sales Pipeline → Customer** ## What We Expect From You We will provide you with: **The business model The service Pricing Customer information Sales feedback Existing campaign data** We want you to take that information and own: **Research → Positioning → Angles → Creative Strategy → Funnel → Meta Ads → Qualification → Optimization → Scaling** You should be capable of looking at campaign and sales data and telling us: **What is working. What isn't working. Why you believe it's happening. What needs to change. What we should test next.** ## How to Apply Please provide **3 examples of service businesses for which you personally generated leads using Meta Ads**. For each example, include where possible: * Industry * Offer * Monthly ad spend * CPL * Cost per qualified lead * Number of leads generated * CAC * Your responsibilities * Screenshots/case studies Please also answer: **If you generated 100 leads at $10 each, but our sales team told you only 20 were genuinely qualified potential customers, what would you do next?** We are specifically looking for someone who understands that **100 cheap leads are not necessarily better than 30 highly qualified leads.** Please begin your proposal with **“QUALIFIED”** so we know you read the full description. If you can take a service business, understand its customer and economics, and independently build a predictable Meta acquisition system around it, we would like to hear from you.