Meta Ads Lead Generation Specialist for SaaS Company

# Job Description We are looking for a Meta Ads specialist who can take full ownership of our Facebook and Instagram ad account and help us generate qualified sales conversations for our SaaS platform. We are not looking for someone who only boosts posts, watches CTR, or celebrates cheap leads that do not answer. We need someone who can manage Meta campaigns strategically, improve targeting, test creative, analyze lead quality, and make decisions based on real sales outcomes, not vanity metrics. # What You Will Manage You will be responsible for: • Auditing our current Meta Ads account • Reviewing past campaigns, ad sets, creatives, targeting, forms, and message campaigns • Identifying why previous campaigns generated low-quality leads or dead conversations • Rebuilding campaign structure if needed • Creating better audience targeting for owners and decision-makers • Managing Facebook and Instagram ads • Testing video creatives • Testing messaging ads, lead forms, landing pages, or other funnels • Improving quality of inquiries • Tracking actual sales outcomes • Reporting clearly every week # Responsibilities You will be expected to: 1. Audit the Meta ad account and explain what is working, what is broken, and what should be stopped. 2. Build a clean campaign structure. 3. Separate tests properly by audience, creative, and funnel type. 4. Improve audience targeting toward actual business owners and managers. 5. Create clear testing plans before spending budget. 6. Monitor lead quality, not just Meta results. 7. Recommend when to pause, scale, or rebuild ads. 8. Work with our team to connect ad performance to CRM and sales follow-up outcomes. 9. Provide weekly reporting in plain English. 10. Protect the ad budget from waste. # Must Have Experience Please apply only if you have experience with: • Meta Ads Manager • Facebook and Instagram lead generation • service business or local business lead generation • B2B or owner/operator targeting • campaign structure and testing • lead quality analysis • retargeting • creative testing • CRM or sales pipeline tracking • messaging campaigns or lead form campaigns Experience with SaaS, beauty, wellness, barbershop, salon, spa, med spa, or local service businesses is a strong plus. # What We Do Not Want Do not apply if: • you only report clicks, impressions, reach, and CTR • you cannot explain lead quality • you rely only on Meta recommendations • you turn on Advantage+ everything without a strategy • you cannot explain why a campaign failed • you do not understand sales follow-up • you are not comfortable being accountable for results • you need us to tell you every step • you disappear after launching campaigns