Meta Ads Local Lead Generation

We’re looking for an experienced Meta Ads specialist to help us generate qualified local leads for a home services business through Facebook and Instagram advertising. The goal is not simply to generate cheap leads, but to reach homeowners in our target service areas who are genuinely interested in requesting a quote or booking a service. What you’ll be responsible for: Building and managing Facebook & Instagram lead generation campaigns Developing location-specific targeting strategies Creating campaign structures for different services and markets Testing audiences, ad angles, creatives, and offers Monitoring lead quality and campaign performance Making ongoing optimizations to improve CPL and lead volume Reviewing campaign data and identifying opportunities for improvement Experience with home improvement, HVAC, roofing, plumbing, remodeling, landscaping, cleaning, or similar local service businesses is highly preferred. You should understand the difference between generating high-volume leads and generating leads that actually have commercial value. Please include examples of local lead generation campaigns you have managed and the results you achieved.