Meta Ads Manager — Online Coaching Program (Campaign Creation + GHL Funnel Optimization)

About the Role: We're looking for a Meta Ads specialist to take full ownership of paid traffic for a coaching program that teaches students how to start and run local business marketing agencies. This isn't a "set up a campaign and walk away" role. You'll own the entire process end to end — strategy, creative, optimization, and the funnel that turns a cold click into a booked sales call. If you only think in terms of "leads generated," this isn't the right fit. We care about booked calls, not just form fills. Responsibilities: - Build and launch Meta ad campaigns (Facebook & Instagram) across cold, warm, and retargeting audiences - Develop or direct creative — ad copy, hooks, video/image concepts — that speaks to our audience - Continuously monitor and optimize campaigns for lead quality, cost per lead, and downstream show-up rate - Manage lead flow inside GoHighLevel (GHL): forms, workflows, tagging, pipeline stages - Build and optimize automated follow-up sequences (SMS/email) to convert leads into booked calls - Report weekly on key numbers: CPL, CPA, show rate, and how they connect to close rate - Continuously test new angles, audiences, and offers to keep CPL/CPA efficient as we scale Requirements: - 2+ years running Meta ads specifically for an online coaching, course, or high-ticket program (required — please don't apply if your background is ecommerce-only or local service ads only) - Proven track record taking leads from cold click all the way to booked call, not just lead volume - Hands-on GoHighLevel experience (funnels, workflows, calendars) - Comfortable writing ad copy and directing creative — not just running someone else's assets - Data-driven: you can read Ads Manager numbers and know what to kill, scale, or test next - Clear, proactive communicator who reports results without being chased for updates Nice to Have: - Experience specifically with coaching/consulting offers (vs. general info products) - Direct-response copywriting background To Apply, Please Include: - 2–3 examples (screenshots or case studies) of coaching/high-ticket offers you've run Meta ads for, with results (CPL, show rate, or ROAS if available) - A short note on how you'd approach improving lead-to-call show-up rate, not just lead volume - Your availability (hours/week) and your rate This is an ongoing, long-term role for the right person, we're not looking for a one-off campaign setup.