Meta Ads Manager — Women's Streetwear Brand (US) — Ongoing, Long-Term

About us Brooklyn-based women's streetwear and swim brand. Shopify, US market, print-on-demand fulfilment. Organic social is performing well and growing. Paid is not — and we want one person to own it properly. The situation, openly We've spent roughly $4,800 on Meta over the last 90 days and returned about $1,100. Around 11 purchases. Traffic reaches the site; it doesn't convert well enough. The site was rebuilt recently. We've run test orders and taken orders from new customers since, so we're satisfied checkout works — but we haven't ruled out store-side issues entirely, and if you spot something we've missed we want to hear it. We've had the account managed but not closely enough. We'd rather have a straight diagnosis than a pitch. The role Ongoing management of one ad account, roughly 5–8 hours a week. You own structure, targeting, testing and reporting. Your first job is to review the account and come back with what you'd actually do — what's broken, what you'd change in week one, what you'd change over the following month, and what you'd expect it to move. Shortlisted candidates get read-only access to the ad account and Shopify analytics so you can form a real view before committing. Ongoing, you'd send a short weekly report: spend, purchases, CPA, ROAS, audience breakdown and checkout completion rate. Budget: $500/month. Long-term relationship with one person — not an agency pod, not a rotating account manager. You should have 3+ years buying Meta ads for DTC ecommerce, apparel preferred Direct experience diagnosing Shopify pixel and conversion tracking issues Comfortable working from creative we supply and briefing us on what else you need Clear written English — the weekly report matters as much as the buying