Meta Ads Media Buyer — Local Lead Gen, Dynamic Creative / Advantage+ (Long-Term)

We're a US digital marketing agency, currently the #2 approved vendor for a national fitness/wellness franchise. We handle Meta lead gen for 60+ of their locations right now, with about 20 more about to come online. The setup at each location is simple on purpose: one Advantage+ leads campaign, one ad set, one Dynamic Creative Ad (2 images, 2 videos, 2 headlines, 2 primary texts), a $1,000–$1,500/month budget, Instant Forms, and a 10-mile radius. We're targeting $15–$20 CPL. This role is for our new-locations pod. You'd have a full SOP to work from, an approved creative library, a ClickUp tracker, and a Friday review every week. You'll start with 3–5 locations while we get a feel for how you work, then take on more as new locations come in. We're looking for someone who's happy running a lot of small, well-behaved accounts — not someone chasing the thrill of one huge account. WHAT YOU'D BE DOING - Build and launch campaigns following our SOP — Dynamic Creative, Advantage+ leads, Instant Forms with the right qualifying and compliance questions Set up Instant Forms to spec (we handle the lead routing on our end, but if you've used Zapier before, that's a plus) - Sit down every Friday and go through each account: where CPL stands, what the tracker says, whether it's time for a refresh - Refresh creative when it's warranted — new campaign, genuinely different concept, built from assets already in our library - Give new campaigns room to breathe (no fiddling in the first 7–14 days) and scale budgets slowly, 3–5% every couple of days Log changes in the tracker the same day you make them. This one's not optional — the tracker is how the whole team stays in sync WHAT WE'RE LOOKING FOR - At least 3 years buying Meta ads for local lead gen — fitness, wellness, med spa, home services, that kind of thing - Real hands-on experience with Dynamic Creative, Advantage+ leads, and Instant Forms with custom qualifying questions. Zapier experience helps but isn't required - You're fine juggling 15–25 accounts at once without losing track of anything Solid written English, and you can make a weekly US-morning call - Comfortable working inside someone else's ClickUp setup and following an existing SOP (we do refine it together, but the tracker stays the source of truth) HOW TO APPLY Answer the questions below in your proposal. Open with the word "Stretch" so we know you actually read the post. We run a paid trial project before committing to anything ongoing. LOOM VIDEO Record a 3-5 minute loom video to introduce yourself and answer the following questions: - Tell us about a portfolio of small-budget local lead gen accounts you've run — how many, what budgets, what CPLs, what niche. - You add a lookalike audience and the estimated audience size drops by half. Five days later the client's on the phone unhappy about slow leads. What do you tell them, and what do you actually do in the account? - If a teammate had to take over one of your accounts tomorrow with zero notice, could they? How do you document your work so that's possible — give us a real example.