Meta Ads Performance Creative Strategist for Premium DTC Handbag Brand

We are a growing premium DTC handbag brand looking for a Meta Performance Creative Strategist to own and continuously improve our creative testing pipeline. This is NOT a Meta Ads management position. Our Meta account, campaigns, tracking, and campaign structure are already set up and managed. We are specifically looking for someone who understands what makes Meta ad creative convert and can develop and execute new creative concepts on an ongoing basis. What we're looking for We need someone who can: Develop creative concepts specifically for Meta/Facebook & Instagram ads Create new ad creatives every two weeks Develop creatives for different stages of customer awareness, from problem/education to product demonstration, social proof, testimonials, and direct-response purchase ads Create both static and short-form video ads Write strong hooks, headlines, ad copy, and video scripts Turn existing product photography, videos, customer reviews, UGC, and brand assets into high-performing ads Analyze creative performance and identify what is working and why Iterate on winning concepts rather than constantly starting from scratch Recommend which concepts to keep, iterate, test, or stop Develop new creative hypotheses based on performance data Our primary KPI is purchases and profitable customer acquisition, not likes, engagement, or simply generating cheap clicks. Our current setup We already have: An established e-commerce website Existing customers and purchase data Meta Pixel and tracking in place Existing professional product photography and video assets Customer testimonials and reviews Proven Meta creatives that have already generated sales A dedicated creative testing campaign A separate campaign for proven/scaling creatives We are now looking to build a consistent creative testing and iteration system. Our goal is to test new concepts, identify winners, develop variations of those winners, and continuously improve creative performance. Experience with fashion, handbags, accessories, or premium DTC brands is strongly preferred. Ideal candidate You should have: Proven experience creating performance creative for Meta Ads Strong understanding of direct-response advertising Experience analyzing creative performance using metrics such as CPA, ROAS, CTR, CPC, CVR, etc. Strong visual taste and understanding of premium branding Experience creating both static and video ads Ability to take existing assets and turn them into multiple creative concepts and variations A testing mindset: hypothesis → creative → results → learning → iteration Ongoing work This is intended to be an ongoing monthly relationship, not a one-time project. We would initially like to work together for approximately 60 days to evaluate fit and performance, with the goal of continuing long-term. When applying, please include: Examples of Meta ads you have created for DTC/e-commerce brands Examples specifically from fashion, accessories, beauty, lifestyle, or premium brands, if available A brief explanation of your process for developing and testing new creative concepts How you analyze an ad that gets strong CTR but poor purchase conversion Your proposed monthly rate What you would need from us each month to produce the creatives efficiently