Meta Ads Performance Video Editor & AI Creative Producer for DTC E-commerce (US Market)

**NO AGENCIES. INDIVIDUAL FREELANCERS ONLY** We run a fast-growing DTC supplement brand (Pet Niche) that has scaled primarily with image ads on Meta. Our latest video ads are performing great, and we're ramping up video as a channel which is why we're looking for our first video editor to join long-term The expected output is around 10 videos per week, depending on the complexity of the edits. This will be a mix of: - New video ads - New hooks and openings - Variations of existing ads - Cutdowns and re-edits - Different CTAs - AI-generated B-roll or scenes - Occasionally, fully AI-generated or animated videos What we need: We are not looking for someone who only wants to be told: “Use this exact clip, then this one, add this sentence, use this B-roll, and export it.” Of course, we will provide briefs, ideas, scripts, footage, references, product information, customer research, and feedback. But we need someone who can also think. You should be able to review the available footage, choose the best clips, structure the video properly, improve the flow, and point out when something is missing or could be better. When there is no suitable footage available, we expect you to help solve that problem. This may mean finding B-roll, creating an alternative visual, or generating an AI clip. We also want someone who is interested in learning and experimenting with new AI tools. You do not need to be an expert in every tool already, but you should be hands-on, curious, and willing to figure things out. **Your responsibilities** - Edit direct-response video ads for Meta, Instagram, TikTok, and other paid social platforms - Review raw footage and select the strongest clips - Decide the best order, pacing, and visual structure - Help improve briefs and suggest better ways to execute an idea - Identify missing footage or B-roll - Find or create suitable B-roll - Generate AI images or video clips when needed - Create fully AI-generated or animated videos when a concept requires it - Turn UGC, testimonials, product footage, voiceovers, images, and existing ads into new creatives - Create multiple variations from winning concepts - Apply performance feedback to future edits - Keep projects and files organized - Deliver consistently and communicate clearly **What we will provide** - Creative direction - Concepts and angles - Scripts or rough copy when applicable - Raw footage and existing assets - Brand and product information - Customer research - Examples and references - Feedback and ad-performance insights **You may be a good fit if** - You have experience editing paid social ads for DTC e-commerce brands - You understand direct-response creative - You have a good instinct for hooks, pacing, retention, and storytelling - You can work independently without constant hand-holding - You are comfortable contributing ideas - You can spot problems and suggest solutions - You have experience with AI image or video tools - You are willing to keep learning new creative tools - You can handle a consistent weekly workload - You communicate well and respond positively to feedback Experience with health, or supplement-focused brands is a plus. **This role is NOT for you if** - You only want to assemble videos from exact instructions - You expect every clip, line, visual, and transition to be selected for you - You do not want to contribute ideas - You are not interested in learning AI tools - You struggle with fast iterations or feedback - You are an agency, studio, account manager, or outsourced team **Expected availability** We are looking for a part-time collaboration. The expected output is approximately 10 videos per week, including new ads, variations, hooks, cutdowns, and more complex AI-assisted projects. **Budget** Pay structure Per-brief rate $35-$50 (paid per completed video, scoped by complexity — simple cutdown vs. full new ad) plus a significant bonus for any video that hits KPI/winner status in our ad account. **Important note about your application** We use AI in our creative production, so we are not against AI. However, we do not want AI-written applications. Any application that is clearly generated, rewritten, or heavily polished by AI will be rejected automatically. We do not want a perfect or overly formal cover letter. We want a genuine response written in your own words so we can understand how you think and communicate. Generic applications that could be sent to any job will also be rejected. Please keep your response natural, direct, and specific to this role. **To apply** Please answer the following in your own words: 1- What experience do you have editing DTC performance ads? 2- What do you normally do when a brief is incomplete or the footage is not good enough? 3- Tell us about one video where you contributed beyond the editing itself. Which AI image or video tools have you used? 4- How many videos can you realistically complete per week? 5- Are you personally completing all the work? Please also share: - Three to five ads you personally edited - At least one example involving AI-generated content - A clear explanation of what you personally handled in each example Please start your application with: “loop.”