Meta Ads & Social Media Lead Generation Specialist

Property Elite is a Sydney-based property advisory and property investment business helping buyers, investors, first-home buyers and international clients identify suitable Australian property opportunities. We are building our digital marketing and lead-generation system and are looking for an experienced Social Media Campaigner / Meta Ads Specialist who understands how to generate genuine property buyer enquiries — not just clicks, followers or impressions. What We Need We need someone who can plan, build, launch, optimise and improve paid social media campaigns, primarily through: - Facebook Ads - Instagram Ads - Meta Business Suite / Ads Manager - Meta Instant Forms - Retargeting campaigns - Lead-generation funnels Experience with Australian real estate/property campaigns is highly preferred. Key Responsibilities You will help us: - Develop Meta advertising strategies for Property Elite - Identify and build suitable target audiences - Create campaigns for: - Property investors - First-home buyers - Owner-occupiers - Downsizers - High-income professionals - Australian and selected international buyers - Set up Facebook and Instagram lead-generation campaigns - Build and optimise Meta Instant Forms - Develop campaign copy, headlines and calls-to-action - Recommend creative concepts for advertisements - Set up retargeting audiences and campaigns - Install/configure tracking where applicable - Test different audiences, creatives, offers and messages - Monitor CPL, CTR, conversion rates and lead quality - Continually optimise campaigns based on performance - Provide clear campaign reporting and recommendations Lead Quality Is Important We are not looking for someone who simply generates cheap leads. The objective is to attract people who have a genuine interest and reasonable capacity to purchase property. We would like you to help develop lead qualification questions such as: - Are you buying as an investor or owner-occupier? - What is your approximate property budget? - Do you currently have finance pre-approval? - How much deposit/equity do you have available? - When are you looking to purchase? - Which Sydney/property areas are you interested in? Marketing Automation Experience connecting Meta leads into systems such as: - CRM platforms - Email/SMS follow-up systems - Zapier - Make - GoHighLevel - HubSpot - Other lead automation tools would be highly regarded. The long-term objective is to create a system where: Advertisement → Lead Form → Qualification → CRM → Automated Follow-Up → Consultation Ideal Candidate You should have demonstrated experience in: - Meta/Facebook Ads Manager - Facebook and Instagram lead-generation campaigns - Meta Instant Forms - Audience targeting - Retargeting - A/B testing - Conversion optimisation - Property or high-value lead generation - Marketing automation - Campaign analytics and reporting Experience marketing Australian real estate or property investment is a major advantage. What We DON'T Want Please do not apply if your experience is mainly: - Organic social media posting - Graphic design only - Increasing followers - Generic social media management - Boosting Facebook posts without proper campaign strategy We are specifically looking for someone who understands paid acquisition and lead generation**. Initial Project The first project will involve: 1. Reviewing Property Elite's current positioning and marketing assets 2. Recommending our Meta lead-generation strategy 3. Setting up our initial campaign structure 4. Building the audience strategy 5. Creating the Facebook/Instagram campaign 6. Setting up the lead form 7. Creating retargeting audiences 8. Advising on campaign creatives and copy 9. Launching the campaign 10. Monitoring and optimising the campaign 11. Reporting on results and lead quality If the initial project performs well, this can become an ongoing engagement managing and optimising Property Elite's campaigns. When Applying Please answer the following questions: 1. Tell me about a Meta/Facebook campaign you have personally managed for real estate, property or another high-ticket service. What were the results? 2. What was the approximate cost per lead and advertising budget? 3. How would you target property investors and serious buyers in Sydney? 4. How do you prevent Facebook campaigns from producing large numbers of low-quality leads? 5. Have you built Meta Instant Forms with lead qualification questions? Please provide examples. 6. What CRM or marketing automation platforms have you connected to Meta Ads? 7. Please provide screenshots or case studies showing actual campaign results where possible. 8. What would you recommend doing in the first 30 days for Property Elite? Please start your application with the words PROPERTY ELITE so I know you have read the full job description. Generic or AI-generated applications that do not address the questions above will not be shortlisted. Engagement We are open to either: - Fixed-price initial campaign setup, followed by - Ongoing monthly campaign management Please provide your proposed fee structure and clearly explain what is included. We are looking for someone who can become a long-term digital marketing partner as Property Elite grows.