Meta Ads Specialist — Booked Sales Calls for Marketing Agency (Experienced Professionals Only)

Job Type: Contract / Ongoing Category: Advertising & Marketing Pay Structure: Hourly/One-Time Fee, Open to negotiate. About Us I run a marketing agency that builds complete, easy-to-manage "done-for-you" marketing systems for small and medium-sized service businesses, delivered for a one-time fee, and I personally train business owners on how to use it. I previously worked with a good agency that consistently produced strong booked sales calls, but they recently sold and I now need to bring this in-house with someone who genuinely knows what they're doing. Who We're Looking For This role is for experienced professionals only. I'm not looking for someone learning Meta Ads on the job — I need someone who can walk in and run high-performing campaigns from day one. You should be able to demonstrate: Proven experience running Meta Ads (Facebook/Instagram) specifically for lead generation / booked sales calls, ideally for service-based businesses or B2B offers A track record of campaigns that reliably drive qualified booked appointments, not just clicks or vanity metrics Strong understanding of audience targeting, creative testing, and funnel structure for cold traffic converting into booked calls Experience with conversion tracking and reporting so performance is clear and measurable Ability to communicate clearly on what's working, what's not, and what you'd adjust What You'll Be Doing Building and managing Meta Ad campaigns designed to generate booked sales calls for our "done-for-you" marketing system offer Testing and optimizing audiences, creative, and ad copy to improve cost per booked call Managing ad spend and reporting on performance regularly Collaborating on funnel/landing page strategy as needed to improve conversion from click to booked call Pay Structure Hourly pay, rate to be discussed based on experience — I care most about quality and results, not the lowest bid Open to negotiation for the right person with a proven track record How to Apply Please include: A brief summary of your experience running Meta Ads for booked appointments/sales calls, ideally for service businesses Examples or results you can speak to (campaign type, approximate cost per booked call, industries you've worked in) Your hourly rate expectations Your availability Applications without direct experience generating booked sales calls through Meta Ads will not be considered. I'm looking for a long-term partner who can consistently deliver quality booked calls — if that's you, I'd love to hear from you.