Meta Ads Specialist (Campaign Management, Ad Copy, Creative, Landing Page Layout)

We are a marketing agency looking for an experienced Meta advertising specialist to manage campaigns for our clients. This role covers the full ad process: campaign setup and optimization, ad copywriting, creative production, and landing page layout design. This is an ongoing hourly contract with consistent work. Responsibilities Campaign management Build and structure campaigns in Meta Ads Manager, including objectives, audiences, placements, and budget allocation Develop and test audiences: lookalikes, interest-based, retargeting, and broad Set up and verify conversion events, custom conversions, and Conversions API Monitor performance daily and make optimization decisions based on the data Provide regular performance reporting in clear, client-ready language Ad copywriting Write primary text, headlines, and descriptions for each campaign Develop multiple messaging angles per campaign for testing Adapt tone and voice to match each client's brand and audience Creative production Develop ad concepts using AI image generation tools such as Midjourney, Adobe Firefly, or similar Refine and finish creative in Photoshop, Illustrator, or Figma Produce assets in all required placement sizes: feed, stories, reels, and right column Build creative variations for structured testing Ensure all creative meets Meta advertising policies Landing page layout Design page layouts and wireframes for campaign destinations Determine section order, form placement, and CTA hierarchy Deliver clean mockups with specifications for our development team to build No coding required Requirements 3+ years of hands-on experience managing Meta ad campaigns Demonstrated results with specific metrics (CPL, ROAS, cost per acquisition) Proficiency in Adobe Creative Suite, primarily Photoshop and Illustrator Experience using AI image generation tools in a professional workflow Ability to design landing page layouts in Figma or a comparable tool Strong copywriting skills with samples of ads you personally wrote Working knowledge of Meta Pixel, Events Manager, and attribution settings Excellent written English for client-facing ad copy Preferred qualifications Agency experience managing multiple client accounts simultaneously Google Ads experience Background in automotive, home services, or local service businesses Short-form video editing for reels and stories Experience with lead tracking platforms such as CallRail or GoHighLevel To apply, please include Two campaigns you personally managed: the client type, the offer, and the results Three ads you wrote and designed, with screenshots or links One landing page layout you designed for a paid traffic campaign A brief description of your AI creative workflow and which tools you use Your answer to this scenario: a lead generation campaign has a $9 cost per lead in week one and a $31 cost per lead in week three, with the same creative, audience, and budget. What are the first three things you check? Your weekly availability and hourly rate Please begin your application with the word THROTTLE so we know you have read the full description. About working with us We provide clear briefs, real budget, and room to test. We ask for proactive communication, timely reporting, and early notice when something needs attention. We are looking for a long-term working relationship and we pay on schedule.