Meta Ads Specialist | Facebook & Instagram Video Ads for Course/Funnel Sales

We're looking for a Meta Ads specialist to manage Facebook and Instagram advertising for our painting class funnels, with a strong focus on video ad creative and conversion copy. Scope of work includes:
— Full-funnel campaign structure (TOF-MOF-BOF) across Facebook and Instagram
— Paid video ad creative strategy and testing (UGC-style and produced video)
— Ad copywriting focused on conversion, not just engagement
— Meta Pixel and Conversions API (CAPI) setup for accurate tracking
— Retargeting and lookalike audience setup
— Catalog/Advantage+ campaigns if relevant to our offer structure
— Ongoing creative testing and performance optimization (ROAS/CPA-driven)
— Reporting on funnel performance, not just ad-level metrics Ideal candidate has experience running paid video ads specifically for course/education-style funnels, and can both strategize creative direction and manage day-to-day optimization.