Meta Ads Specialist to Generate Booked Calls (Home Service B2B Offer)

Job Description: We help home service businesses (HVAC, plumbing, electrical, roofing, etc.) set up lead generation systems and marketing automation using GoHighLevel. We're looking for a Meta Ads specialist to run campaigns that generate qualified booked calls with home service business owners — this is B2B lead gen for our sales pipeline, not client account management. Core responsibilities: Build and run Meta (Facebook/Instagram) campaigns targeting home service business owners/operators, driving them to book a call with us Set up and manage pixel/Conversions API tracking integrated with our GoHighLevel backend, so leads flow directly into our CRM and booking automations Create and edit ad content: UGC-style videos and static image ads (we can supply some raw video, but need someone who can also create/edit content from scratch) Test and iterate on offers, hooks, and creative to bring down cost per booked call Report on CPL and cost-per-booked-call, not just CPM/reach Starting budget: $35–50/day ad spend, with room to scale as cost-per-booked-call proves out. Nice to have (major plus): GoHighLevel experience (funnels, automations, workflows) — since our backend runs on GHL and you'll be working inside it Basic SEO knowledge Comfort making light website/funnel edits If strong in these areas, there's room to grow into more of our fulfillment/marketing work over time. What we're looking for: Proven experience running B2B or local-service lead gen campaigns — please share 2-3 examples with results (cost per lead/call, not just impressions) Understanding of iOS14.5+ attribution and CAPI setup Ability to create scroll-stopping UGC and static ads for a B2B service audience, not just consumer products Clear, proactive communicator — you'll be running this mostly independently once ramped up To apply, include: 2-3 examples of campaigns you've run generating leads or booked calls, with actual numbers Your experience with GoHighLevel, if any A portfolio or sample of UGC/static ad content you've made All work and payment through Upwork.