Meta Ads Specialist & Performance Media Buyer Facebook & Instagram

We are looking for an experienced Meta Ads Specialist / Performance Media Buyer who can take ownership of our Facebook and Instagram advertising and help us reach the right customers, improve conversion performance, and scale campaigns profitably. This is not a basic social media management role. We need someone who understands performance marketing, audience targeting, campaign optimization, tracking, creative testing, and e-commerce growth. Responsibilities Set up, manage, and optimize Facebook and Instagram advertising campaigns Identify and target the most relevant customer audiences Build and test prospecting, retargeting, custom, and lookalike audiences Analyze campaign performance and continuously improve ROAS, CPA, CTR, CPM, and conversion rates Scale winning campaigns while maintaining profitability Audit existing Meta campaigns and identify wasted spend or underperforming audiences Manage campaign structure, budgets, bidding strategies, placements, and attribution Work closely with our creative team to recommend winning ad formats, messaging, hooks, and offers Conduct ongoing A/B testing of audiences, creatives, copy, landing pages, and offers Ensure Meta Pixel, Conversions API, events, and tracking are configured correctly Review Event Match Quality and conversion tracking accuracy Monitor campaigns regularly and respond quickly when performance declines Provide clear weekly performance reports with results, problems identified, actions taken, and next steps Recommend strategies for major sales periods, promotions, Black Friday, Christmas, product launches, and scaling periods What We Are Looking For You must have proven experience managing Meta Ads for e-commerce brands and be comfortable being accountable for performance. We are looking for someone who can demonstrate actual results, not simply explain Meta Ads theory. Strong candidates should have experience with: Meta Ads Manager Facebook and Instagram advertising E-commerce conversion campaigns Prospecting and retargeting Lookalike and custom audiences Advantage+ Shopping Campaigns Meta Pixel and Conversions API Creative testing Campaign scaling Attribution and conversion tracking Google Analytics or similar analytics platforms ROAS and profitability optimization Experience with Shopify, Triple Whale, Northbeam, GA4, or similar e-commerce analytics tools is a strong advantage. Please submit your portfolio. We expect the person in this role to take ownership of results. You should be able to explain: What is working What is not working Where advertising spend is being wasted What needs to be tested next How campaigns can be improved How successful campaigns can be scaled A clear weekly performance report will be required, including spend, revenue, ROAS, CPA, campaign performance, tests completed, findings, and recommendations for the following week. We are looking for someone who is analytical, proactive, experienced, and focused on measurable business results. If you have successfully managed and scaled Meta Ads for e-commerce brands, please apply with your portfolio and proven results.