Meta Ads Specialist for E-Commerce

We are looking for an experienced Meta Ads specialist to help manage and optimize Facebook and Instagram advertising for our e-commerce brand. Our goals are to increase purchase conversions and grow our Facebook and Instagram pages. We are looking for someone who understands how to build campaigns that move customers from discovery to purchase while also increasing relevant engagement, followers, and overall page growth. These goals may require separate campaigns or campaign objectives. We expect the specialist to recommend the best structure, which may include: ◦ Purchase conversion campaigns focused on driving sales ◦ Retargeting campaigns for website visitors, product viewers, add-to-carts, engaged audiences, and other relevant warm audiences ◦ Page growth or engagement campaigns focused on increasing relevant followers, engagement, and awareness on Facebook and Instagram The specialist should explain how these campaigns should work together, how the budget should be allocated, and how page growth can support long-term sales without sacrificing purchase performance. Responsibilities ◦ Set up, manage, and optimize Meta advertising campaigns focused on purchases ◦ Build and manage strong retargeting campaigns for website visitors, product viewers, add-to-carts, engaged audiences, and other relevant warm audiences ◦ Develop and manage campaigns designed to grow our Facebook and Instagram pages with relevant followers and engagement ◦ Recommend whether purchase, retargeting, engagement, and page growth objectives should be managed as separate campaigns ◦ Review campaign performance regularly and make strategic optimizations based on the data ◦ Test different audiences, campaign structures, placements, and creative ◦ Recommend when new creative or messaging should be introduced based on performance ◦ Monitor Meta Pixel and conversion tracking to ensure purchase data is being tracked correctly ◦ Track page growth, engagement quality, and audience relevance ◦ Provide clear reporting on campaign performance and results ◦ Communicate what is working, what is not, and what changes you recommend Creative Different photo and video creatives can be provided to support the campaigns. We are looking for someone who can strategically test those assets, identify top performers, and provide feedback on what additional creative may be needed for purchase, retargeting, engagement, and page growth campaigns. Reporting Reporting is a must. We want visibility into performance and would like regular reporting that includes metrics such as: ◦ Ad spend by campaign objective ◦ Purchases ◦ Cost per purchase ◦ ROAS ◦ Conversion value ◦ CTR ◦ CPC ◦ CPM ◦ Retargeting performance ◦ Page likes and relevant followers gained ◦ Engagement rate and engagement quality ◦ Cost per page engagement or follower, where applicable ◦ Top-performing audiences and creatives ◦ Key optimizations and recommendations ◦ How page growth and engagement are contributing to future retargeting and sales opportunities Ideal Candidate You should have proven experience running Meta Ads for e-commerce brands, specifically campaigns optimized for purchases, retargeting, and Facebook and Instagram page growth. Please apply with: ◦ Examples of e-commerce Meta campaigns you have managed ◦ Average monthly ad budgets you typically work with ◦ Examples of purchase conversion or ROAS results you have achieved ◦ Examples of successful Facebook or Instagram page growth campaigns ◦ How you typically structure purchase, retargeting, engagement, and page growth campaigns ◦ Whether you recommend separate campaigns for these objectives and why ◦ What your reporting process looks like ◦ Your monthly management rate or preferred pricing structure We are looking for someone who can be proactive, communicate clearly, and treat the account like a performance marketing channel rather than simply launching ads and letting them run. The ideal candidate will understand how to balance short-term sales with long-term audience and page growth.