Meta Ads Specialist for High-Ticket Home Services

We are a holding company with service lines across high-ticket residential and local services, including: Pool installation, repair, and maintenance Luxury landscaping and outdoor living Roofing EV charger installation Residential solar ADUs and modular home projects Kitchen and bath installation and renovation HVAC replacement and high-efficiency system installation Windows and doors We are looking to hire an experienced Meta Ads specialist who has directly managed lead generation campaigns for businesses in these or closely related industries. This is not an entry-level media buying role. We are specifically looking for someone who understands the economics of acquiring customers for high-ticket service businesses and can demonstrate prior results. What We're Looking For You should have experience with some combination of: Meta / Facebook and Instagram lead generation Landing pages and lead forms Local market targeting Creative and offer development Lead qualification Appointment generation CRM and speed-to-lead workflows Retargeting Campaign optimization and scaling Experience specifically within roofing, pools, remodeling, landscaping, solar, HVAC, windows and doors, ADUs, or similar high-ticket service categories is strongly preferred. What to Include With Your Application Please send us a document outlining your relevant experience and include as much supporting evidence as possible. For each relevant client or campaign, please provide: Industry / service Average customer or project value Geographic market Monthly ad spend Cost per lead Cost per qualified lead, if tracked Cost per booked appointment, if tracked Customer acquisition cost, if tracked Lead-to-appointment conversion rate Appointment-to-close rate, if available Revenue generated or ROAS, if available Length of time you managed the account The offer being advertised Whether you used landing pages, native lead forms, or both How leads were followed up with after submission CRM or automation systems involved Please also include screenshots, anonymized dashboards, case studies, or other evidence supporting the results where available. We'd Also Like to Understand Your Approach Briefly explain: What separates a strong home-services Meta campaign from an average one? Which of the industries above have you seen perform particularly well? What typically causes campaigns in these markets to fail? How do you evaluate whether a client's economics can support paid acquisition? How much monthly ad spend do you generally recommend when launching? How long would you typically expect before having enough data to evaluate performance? What do you need from the client in order to produce results? Which parts of the funnel do you personally handle? What would you charge us on a monthly basis to manage an account? We are interested in establishing an ongoing relationship with someone who can potentially support multiple service lines and accounts over time. Please lead your application with your most relevant high-ticket home-services case study and attach or link to your supporting work.