Meta Ads Specialist for Supplement Industry

We are looking for an experienced Meta Ads Specialist who has a proven track record of scaling brands in the supplement, wellness, health, or peptide-related industry. This is not a general Meta Ads role. We specifically want someone who understands the challenges of advertising products in regulated or sensitive health-related categories and knows how to build campaigns that can scale while maintaining strong performance and compliance. What We’re Looking For 3+ years of hands-on experience managing Meta (Facebook & Instagram) Ads Proven experience scaling supplement, wellness, health, or peptide-related brands Strong understanding of Meta Ads Manager, campaign structure, audiences, retargeting, and scaling Experience managing meaningful ad budgets and optimizing toward purchases/ROAS Strong understanding of creative testing and performance marketing Ability to identify winning creatives, audiences, hooks, and offers Experience working with US and/or European markets Strong understanding of Meta's advertising policies, particularly for health, wellness, supplements, and sensitive categories Comfortable working with Shopify, Meta Pixel, CAPI, and conversion tracking Ability to analyze performance data and make clear, data-driven decisions Your Responsibilities Develop and manage Meta Ads campaigns Build and execute a testing and scaling strategy Analyze campaign performance and identify opportunities for growth Test different creatives, audiences, messaging, and offers Optimize campaigns for profitable customer acquisition Monitor CPM, CTR, CPC, CVR, CPA, ROAS, AOV, and other key metrics Work closely with our creative team to develop performance-focused ad concepts Identify what is working and scale it systematically Ensure campaigns remain compliant with Meta's advertising policies IMPORTANT – Please Read Before Applying We are specifically looking for someone who has actual experience in the supplement/peptide/wellness space. When applying, please share: Which supplement, peptide, wellness, or health brands have you worked with? What was the approximate monthly Meta Ads spend you managed? What was the ROAS/CPA before and after your involvement? Which countries were you advertising in? Please share 2–3 examples/case studies of brands you have scaled. What was your role — strategy, media buying, creative strategy, or full account management? Have you dealt with Meta ad rejections, restrictions, or compliance challenges in this industry? If yes, briefly explain. Applications without relevant supplement/peptide/wellness experience may not be considered. We are looking for someone who can become a long-term partner and help us scale profitably, not just someone who can manage campaigns. If you have genuine experience scaling brands in this space, we would love to hear from you.