Meta Ads Strategist - Bilingual (English/Spanish)

We are a growing digital marketing agency looking for an experienced Facebook Ads Strategist to lead the strategy and performance direction for multiple client ad accounts. This is a strategic role, not operational. You will define campaign strategy, testing plans, and key decisions. An ads assistant will execute the changes inside Ads Manager. What You’ll Do • Define campaign structure (cold, warm, retargeting) • Define funnel stages (TOF, MOF, BOF) • Plan audience and creative testing strategies • Decide when campaigns should launch, pause, duplicate, or scale • Identify when new creatives or audiences are needed • Create creative briefs and guide ad messaging and hooks • Monitor campaign performance (CPL, CTR, CPC, CPM, conversions) • Identify optimization opportunities and performance issues • Provide weekly performance insights and recommendations • Coordinate with the ads assistant, creative team, and sales team Execution inside Ads Manager will be handled by the ads assistant. Requirements • 3+ years experience with Meta Ads • Strong understanding of funnel-based advertising • Ability to analyze data and identify optimization opportunities • Experience guiding creative strategy based on performance • Strong communication and strategic thinking • Fluent in English and Spanish (required) • No agencies Compensation $300 per client account How to Apply 1. Please send a 3–5 minute Loom video explaining: - Your experience with Meta Ads - A campaign you improved and the results - How you decide when a campaign needs new creatives vs new audiences 2. Ads, Campaigns, and results portfolio.