Meta Ads Strategist (Local Lead Generation) – Source Sanctuary

Meta Ads Strategist (Local Lead Generation) – Source Sanctuary Location: Remote (U.S. Preferred) Business: Source Sanctuary – Spiritual Wellness Studio Hours: Part-Time / Ongoing Compensation: Based on experience About Source Sanctuary Source Sanctuary is a modern spiritual wellness studio offering energy healing, meditation, biofeedback, Reiki, sound healing, workshops, classes, memberships, and transformational events. Our mission is to create a welcoming space where people can reconnect with themselves through holistic wellness, community, and personal growth. We're looking for a results-driven Meta Ads Strategist who can help us consistently fill classes, workshops, memberships, and private appointments through highly effective Facebook and Instagram advertising. This is an ongoing partnership—not a one-time campaign. What You'll Do: Meta Advertising Strategy Develop and execute paid Meta advertising campaigns Create full-funnel advertising strategies Build campaigns for: Local awareness Workshop and event registrations Private session bookings Seasonal promotions Lead generation Retargeting campaigns Campaign Management Build and manage campaigns inside Meta Ads Manager Monitor performance and optimize campaigns weekly Test audiences, creatives, headlines, and offers Scale successful campaigns while maintaining efficiency Reduce cost per lead through ongoing optimization Audience Development Create and manage custom audiences Build lookalike audiences Develop retargeting strategies Continuously test new local audiences Analytics & Reporting Track ROAS, CPA, CPL, CTR, and conversion metrics Provide monthly performance reports Recommend new opportunities based on campaign data Present clear insights—not just numbers Collaboration Work alongside our Content Manager to identify winning creatives Recommend new ad concepts and promotional ideas Coordinate launches for workshops, retreats, memberships, and special events We're Looking For Someone Who... Has 3+ years managing Meta advertising campaigns Has experience with local businesses and brick-and-mortar locations Understands customer acquisition and lead generation Has successfully marketed wellness, fitness, beauty, hospitality, coaching, or lifestyle businesses Knows how to optimize campaigns based on data Is proactive, strategic, and analytical Communicates clearly and meets deadlines Bonus Experience (we'd love it if you also have experience with): Wellness or holistic health brands Spiritual businesses Yoga studios Fitness studios Medspas Event marketing Membership businesses GoHighLevel, Mindbody, or CRM integrations Google Analytics and conversion tracking What Success Looks Like: Success in this role means helping Source Sanctuary grow sustainably by generating qualified local leads that convert into: Memberships Workshop registrations Event attendance Private session bookings Community growth We value long-term customer acquisition over vanity metrics and are looking for someone who can become a trusted strategic partner as we continue to grow. Please Include When applying, please send: A brief introduction about your experience Case studies or examples of local Meta ad campaigns you've managed Results you've achieved (ROAS, CPL, CPA, bookings, memberships, etc.) Industries you've worked with Your monthly management fee or hourly rate Your availability Screening Question To show you've read the full posting, begin your proposal with the words "Expand the Light." Then answer these three questions: What local business are you most proud of helping grow through Meta ads? What was the biggest measurable result you achieved? If you had a $1,500/month Meta ad budget for Source Sanctuary, how would you allocate it across awareness, lead generation, retargeting, and conversions?